How to Customize Product Page in WooCommerce

The WooCommerce product page comes in a predesigned structure. Hence, you display products in a fixed style and compete with thousands of other stores with identical layouts. 

If you appear like other stores and don’t stand out, you will lose the opportunity to attract people and become a brand.

That’s when you feel the urge to customize a product page. However, do you know how to customize single product page in WooCommerce? If you don’t, read on.

This article will show two easy yet effective ways to quickly design a single product page in WooCommerce and set your store apart. 

Do You Really Need to Customize a Single Product Page in WooCommerce?

It depends on your needs. Suppose you like a minimalist design and want to simply display products without adding modern functionalities like variation swatches, product badges, and more. In that case, you don’t need to customize a single product page. 

On the flip side, design all product pages to attract customers, keep them engaged, and increase your average order value (AOV). For your information, product information and images are essential to 85% of shoppers when making buying decisions. 

👉 Related post: 15 Best eCommerce Product Page Examples

Hence, you understand the importance of professionally customizing product pages. We’ll now discuss two ways to customize a single product page.

How to Customize Single Product Page in WooCommerce Without Plugin (1st Method)

We’ll first describe the plugin-less method. In essence, we’ll use WordPress’s Site Editor (with some technical knowledge, you’ll find it easy to use) to customize a product page. Let’s do it.

Site Editor allows you to customize a page using blocks. Fortunately, WooCommerce also has a block set to help you design a shop that shoppers love.

However, you must install a block theme on your WordPress site to use Site Editor. If you install a classic theme, you won’t find this method viable. Let’s now begin using it.

Head to WordPress Admin Dashboard > Appearance > Editor.

Then, click on ‘Templates.’

After that, hit ‘WooCommerce.’

Lastly, find the “Single Product” template on the ‘Templates’ screen and click on it.

This template will open in the Gutenberg WordPress Editor. Initially, you’ll notice the template is grayed out.

Now, start editing the product page using WordPress and WooCommerce blocks. If you aren’t familiar with these blocks, take your time to learn about them and then start working with these elements.

To smooth your learning path, here are a few ways to customize the product page using the Site Editor and WordPress and WooCommerce blocks.

Change the Product Page Layout

To change the product page layout, click a large block. A horizontal menu will appear. Now, choose a parent block. 

The right and left arrows are now visible in that horizontal menu. Click an arrow to move a page part to the left or right.

We moved the “Product Image Gallery” block to the right.

Similarly, you can move a block or group of blocks up and down by clicking an up or down arrow in that horizontal menu.

We moved the “Product Title” block down below the “Product Rating (Reviews)” block with the help of the down arrow in that horizontal menu.

You can also insert a block into your preferred area on the product page. Move the mouse pointer over the area, and a plus symbol will appear. Click on it. 

Then, either search for a block in the search field or click “Browse all” button to see all the blocks, patterns, and media files on the left side.

Now, find a block you want to insert. We’ll add a related product section in our chosen area of the product page. 

Therefore, we’ll find and click on WooCommerce’s “Related Products” block.

We can now see the related products in that area when we insert the “Related Products” block. 

That’s how you add a needed block and enrich the single product page. Let’s now stylize the product page.

Change Colors and Typography

You can easily change the colors and typography of an element with the Site Editor and align the product page with your visual brand. Here’s how to do it.

Select the element you prefer to edit and open block settings on the right. 

Afterward, click the ‘Styles’ symbol (half-dark circle) to see options to change the colors of text, background, and link. Additionally, you’ll see typography and dimension settings. 

You’ll see the theme’s default colors once you click the text, background, or link option.

If you don’t like the default colors, click on the color box area. A color picker will appear. Drag your mouse around the picker to select a color. 

You can also write particular HEX, HSL, or RGB color codes to match your brand colors.

Afterward, head to the Typography section to change text size, font, letter spacing, line height, and more. To use this tab, hit the vertically placed three dots next to Typography.

Then, work on the Dimensions tab to change the element’s margin, padding, border, and radius.

Add a Product Page Template

For your information, changes you make to a single product page affect all the product pages of your WooCommerce store. However, there may come a time when you need a template for a specific product. 

For example, you want to build a sales page for a product that will go live on a specific holiday (Black Friday). Thus, let’s create.

• Go to WordPress Admin Dashboard > Appearance > Editor. 
• Click ‘Templates.’ 
• After that, click ‘WooCommerce.’ 
• At this stage, hit “Add New Template” button.

You’ll now see a pop-up. Find “Single item: Product” template and click on it. 

Then, choose a product for which you want to create a template.

You’ll then see a couple of pre-built template patterns. Pick one you like, or skip this page to build a template from scratch. 

We’ll select a pattern to fast-track the building process.

Finally, you can start customizing the single product page in WooCommerce without any plugins. However, what if you want to use a plugin to design a product page? 

In that case, we recommend you select the best plugin that comes with all the functionalities to help you easily customize the product and other vital pages on your store. 

Keep reading this article to learn about a plugin that allows you to customize a product page.

How to Customize Single Product Page in WooCommerce with a Plugin (2nd Method)

You can find many plugins to customize your WooCommerce single product page. Therefore, you will get confused while deciding on which one to choose. 

We recommend considering the factors below when selecting a plugin to customize a single product page in WooCommerce.

• Ensure the plugin gives you the ability to arrange page elements freely. 
• It should allow you to customize text formatting, colors, and typography. 
• Lets you add unique fields to capture the audience’s attention.
• Allows you to display product variations with detailed attributes and image galleries effectively.
• It’s easy to use and has a drag-and-drop interface. 
• It lets you see changes in real-time as you make adjustments. 
• Make sure the WordPress plugin is compatible with WooCommerce and seamlessly works with the current WooCommerce version. 
• Also, it should support your website theme. 
• Ensure that the plugin enables you to create responsive product pages. 
• Pick a plugin that reduces the impact on website loading time. 
• Choose a plugin that allows you to easily add product reviews, ratings, and social sharing options to the product page.
• Ensure the plugin gets regular updates.

Once you’ve checked these criteria, select a plugin. If you need a recommendation, choose ShopBuilder. 

It’s one of the best WooCommerce store builders. It works with Elementor, the most widely used WordPress page builder, to help you design high-converting WordPress stores. 

N:B: To get ShopBuilder to work correctly, your WordPress store must have Elementor. 

Step 1: Get ShopBuilder

The beauty of this step is that both plugins (ShopBuilder and Elementor) are free to use. 

You can explore their outstanding paid versions if you need to extend use beyond their free versions. 

However, the free versions are more than satisfactory for now, and we’ll only show you how to install ShopBuilder. 

After installing it, follow the same steps to install Elementor. Let’s get going.

Navigate to WordPress Admin Dashboard > Plugins > Add New Plugin.

Write ‘ShopBuilder’ in the plugin search field in the top right.

Click “Install Now” button of the ShopBuilder plugin.

Lastly, hit ShopBuilder plugin’s ‘Activate’ button. 

You’ve successfully installed and activated ShopBuilder plugin. Follow these steps again to install and activate Elementor.

Step 2: Create a Single Product Page Template

With the ShopBuilder WooCommerce plugin, you can easily create templates for single product pages. 

To build a single product page template, visit your WordPress Admin Panel > ShopBuilder > Templates Builder.

Click on the “Add New Page” button to create your template.

You’ll now see a pop-up. Write your page name in “Template Name” field and select “Product Page” in “Select Template Type” drop-down menu. 

At this point, you’ll see two new fields that will help you create product pages for specific products. 

You can build templates for particular product categories using these two fields. However, they are available only on the pro version.

You may get the pro ShopBuilder plugin and use it to its full potential.

You can also proceed further, select a free product page template, and click the ‘Import’ button.

Finally, click “Edit With Elementor” button.

Step 3: Use Widgets to Customize Pages

You’ll then see a pre-built product page in the Elementor editor. You can keep the page as it is or tweak it using ShopBuilder’s widgets for Elementor. 

However, we want to include a section on this product page to display related products for upselling. To capture visitor attention, we’ll insert a slider layout.

To do this, we drag and drop the RadiusTheme-built “Upsell—Slider Layouts” widget to our preferred area on the product page. 

After adding this widget to a section on the product page, it displays products for upselling, as shown in the screenshot below. 

On the left side of your screen, you’ll see an editing panel with tabs for Layout, Settings, Style, and Advanced. 

Each tab lets you modify the appearance of the Upsell—Slider Layouts section.

We encourage you to explore these tabs on your own and gauge the capabilities of every widget this fantastic plugin offers. 

We won’t show all these widgets’ functionalities, as doing so would stretch the article. Instead, we’ll give you a short description of some significant widgets. Let’s read.

Related – Custom Layouts: This widget lets you display related products.

Related – Slider Layouts: It helps you showcase related products on a slider view layout on the product page.

Related—Default Layout: This widget displays related products using the default WooCommerce layout or the default layout offered by your active theme.

Product Title: This widget showcases the title of your product on the product page.

Product Images: The product image widget will display your product images on the product page.

Additional Information: The additional information widget enables you to display any additional information about your product

Product Rating: The product rating widget lets you showcase product ratings on the product page.

Product Price: This widget facilitates the display of product prices.

Product Meta: This widget lets you display product SKU, category, and tags.

Notice: The notice widget lets you populate essential notices on the product page.

Product Share: The product share widget presents the social share button.

Actions Button: This widget is a top feature of the ShopBuilders module. It offers functions like product comparison and a Wishlist.

Product Tabs: This widget showcases product descriptions, reviews, and additional information.

Product Reviews: This widget displays the product review list and review submission form.

Product add to cart: It displays the add-to-cart button.

Product Stock: This widget shows the status of your product’s stock.

Product SKU: This widget displays the product SKU.

Product Tags: This widget displays the product’s tags.

Product Categories: It lets you exhibit a product’s category on the product page.

Product Description: It showcases product descriptions.

Short Description: It helps you display a product’s short description on the product page.

Besides all these, you’ll get many more valuable widgets and modules to help you build modern, stunning, and attractive WooCommerce stores if you get the pro version of the ShopBuilder plugin.

Step 4: Optimize Your Product Page for Improved Conversion Rates

Optimizing a product page is essential for your online shop’s conversion rates and success. Here is how to optimize your product page:

• Clear and Compelling Product Descriptions: Ensure your product descriptions are clear, concise, and compelling. Clearly communicate the features and benefits of the product and highlight what sets it apart from others in the market. Use persuasive language that speaks to the needs and desires of your target audience.

• High-Quality Visuals: Incorporate high-quality images and, if possible, product videos from different angles. Visuals play a significant role in the online shopping experience, giving customers a better understanding of the product’s appearance and functionality. Ensure the images are professional, and zoomable, and showcase the product in real-world scenarios.

• Prominent and Clear Call-to-Action (CTA): The CTA button, such as “Buy Now” or “Add to Cart,” should be prominently displayed and easily accessible. Use contrasting colors to make the button stand out. Additionally, ensure that the text on the CTA button is clear and conveys a sense of urgency or value.

• User-Friendly Navigation: Make it easy for visitors to navigate your product page. Use a logical layout with a clear hierarchy. Group related information together and use descriptive headings and bullet points to enhance readability. A seamless and intuitive navigation experience reduces friction in the buying process.

• Mobile Responsiveness: As mobile devices are increasingly used for online shopping, your product page must be mobile-friendly. Ensure the page layout, images, and CTA buttons are optimized for various screen sizes. A mobile-responsive design enhances user experience.

• Trust-Building Elements: Build trust with potential customers by including trust badges, customer reviews, and testimonials on the product page. Showcase positive feedback and ratings to assure visitors of the product’s quality and reliability. Transparency is key to gaining trust in the online marketplace.

• Detailed Product Specifications: Provide detailed and accurate product specifications, including size, color options, materials used, and other relevant details. The more information you provide, the more confident customers will be about their purchase decisions.

• Offer Limited-Time Promotions: Create a sense of urgency and incentivize immediate action by incorporating limited-time promotions or discounts. Clearly communicate the value of the promotion and the deadline, encouraging visitors to decide promptly.

• Streamline Checkout Process: Optimize the checkout process to minimize friction. A lengthy or complicated checkout process can lead to abandoned carts. Implement a progress indicator, offer guest checkout options, and reduce the number of checkout form fields to complete the purchase efficiently.

• Cross-Selling and Up-Selling Opportunities: Use ShopBuilder’s capabilities to strategically place related products, accessories, or complementary items on the product page. This will encourage customers to explore additional options and potentially increase their order value.

Now Start Customizing the Single Product Page

Customizing your WooCommerce single product page is pivotal in establishing a unique and engaging online shopping experience. The default WooCommerce templates and blocks are okay for creating a traditional store. 

However, to level it up to attract shoppers and convert them into paying customers, you need the right tools like Elementor and ShopBuilder. 

Utilize these two plugins and follow all the steps outlined above to create and optimize attention-grabbing product pages on your store. Our best wishes are with you on your customization journey.

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