How to Customize WooCommerce Shop Page

Customizing your WooCommerce shop page is crucial in the overall picture of the look and performance of your shop. Your WooCommerce shop page stands as the digital gateway to a universe of products. It’s not just an inventory list; it’s your store’s front porch, inviting customers to explore and engage.

Your shop page showcases what your shop has to offer while welcoming visitors, forming opinions on your shop, and convincing potential buyers, depending on what you’re displaying. You have to ensure that your shop page ticks all these boxes. Nonetheless, creating a top shop page can be a lot of work and a struggle for those who don’t have as much coding experience. This article is meant to alleviate this worry.

This comprehensive guide aims to unravel the art of transforming your default WooCommerce shop page into a visually appealing and functional masterpiece. By harnessing the power of the intuitive ShopBuilder plugin and the widely acclaimed Elementor page builder, even those new to the digital landscape can elevate their shop page with style.

The Essence of Shop Page Customization

Your shop page is more than a virtual storefront – it’s a dynamic showcase that influences visitors’ purchasing decisions. Customizing this crucial space is about creating an immersive and seamless browsing experience. What you decide to do with this page can determine the niche of customers that you attract and the possibilities of forming a long-term customer-shop relationship.

Since you’re using WordPress, you probably know how popular the content management system is, with over 810 million websites running on it. Even more specifically, more than 6.6 million websites are WooCommerce-based online shops. This is why using the default WooCommerce shop pages is disadvantageous: You will have the same generic page as millions of other eCommerce shops.

Customizing your shop page gives you all you need to stand out from the crowd and stamp your identity on your pages. In this guide, we’ll delve into the significance of personalizing your WooCommerce shop page, from curating a visually cohesive layout to ensuring intuitive navigation. 

A Seamless Journey with ShopBuilder Over Code Customization

Coding is an option that many people choose when working on their pages. However, creating a shop page is only one of many straightforward alternatives for both inexperienced coders and non-coders. What’s more, you need to be an expert in HTML, PHP, JavaScript, and CSS for you to edit WooCommerce code. Considering that most people choose WordPress – at least partly – for its user-friendly features, even experienced coders would find editing its code unnecessarily tedious.

Enter ShopBuilder, the game-changer that eliminates the need for coding and provides a user-friendly avenue for crafting a unique shopping experience. With Elementor’s widespread adoption and ShopBuilder seamlessly integrating with it, we unlock a powerful and accessible solution.

You can watch the video tutorial:

Steps to follow for Customizing Your WooCommerce Shop Page with ShopBuilder

Step 1: Install Elementor

Install Elementor page builder first before bringing in ShopBuilder because the latter’s customization functionalities work within the page builder.

Elementor is the most popular page builder, with over 12 million websites employing it to build their pages and elements. It is the trustiest free page builder plugin with a user-friendly drag & drop interface. Additionally, there are many free and paid plugins and addons that are created to work with it specifically. ShopBuilder is one such plugin with both paid and free versions.

Elementor has a free version that you can install directly from your WordPress dashboard. All you have to do is go to Plugins 🡪 Add New 🡪 Elementor 🡪 Install Now 🡪 Activate, and it’s ready for use.

Step 2: Customize Your Shop Page with ShopBuilder

Just like Elementor, ShopBuilder is a WooCommerce page builder for elementor, which you can install from your dashboard. Go to Plugins 🡪 Add New 🡪 ShopBuilder 🡪 Install Now 🡪 Activate. In the same way that you can upgrade from a free version of Elementor page builder, you can also acquire the premium version of ShopBuilder to get the best out of it.

ShopBuilder justifies its moniker by offering an easy way of creating all WooCommerce elements. To see what it has for you in the shop page department, go to your admin dashboard, then ShopBuilder 🡪 Template Builder 🡪 Shop.

  1. Click on Add New to create a new template to prompt a popup that will guide you in creating a shop page instantly!
  2. On the Template Name field, which is a mandatory one, give your template a name.
  3. On the Template Type mandatory field, select the Shop Page as your template type from the several available choices.
  4. The next field allows you to select the Editor Type, where you should choose Elementor. You can’t choose Gutenberg, which is the other option, because a version of it isn’t available yet.
  5. The Sample Designs section presents some default layouts that the creator has premade for you to choose from. Here, you can also choose to go with a blank template.
  6. If you want to use the design you just chose, click on the Set as Active button, and the template will be active on the front end.
  7. Click on the Save button to create the template officially.
  8. When you’ve saved it, you will see a new button that reads Edit with Elementor, which indicates that you can start editing the page with the page builder.

Step 3: Create Your Shop Page Using ShopBuilder Widgets

ShopBuilder offers multiple widgets that help you work on the appearance and functions of the shop page. You can customize each widget element according to the freedom it offers and your preferences. Here are the available widgets:

Products Archive (Default)

The Product Archive (Default) widget showcases the default layout that your chosen theme brings. It has 2 tabs – Content and Style. The content tab avails general and icon settings. The default view is controllable under this tab and can be a grid or list. You can then style the image, title, pagination style, and all elements of your page from the Style tab.

Products Archive (Custom)

The Product Archive (Custom) widget gives you much more freedom with 4 tabs, including Layout, Settings, and Style. The content visibility settings enable you to show and hide content by switching it on and off. Other settings include the product title settings, action buttons (for Wishlist, Compare, and Quick View), badge settings, compare icons, and add to cart button settings.

Archive Title

 This widget will showcase the archive title. The general tab offers title tag and alignment settings. On the other hand, the style tab offers controls for the style of different elements.

Archive Description

Archive Description is a simple widget for the description of the archive. The content tab gives way to the style section for controlling typography, alignment, text color, and text shadow.

Result Count

Result Count is a widget that showcases the count of the archive page products.

View Mode

View Mode widget gives way to the settings for the product list or grid view layouts. The icon settings enable you to control the icon style (size, alignment, color, background color, text color, border type, border radius, gap, width, and height).

Products Ordering

Products Ordering will showcase the dropdown menu with product ordering options. The style settings under the content tab has options similar to those in the view mode widget content tab.

Ajax Product Filters (PRO)

The premium version of ShopBuilder gives you access to some amazing items, including the Ajax Product Filters. Only applicable on Archive and Shop pages, this widget enables your users to filter products using a wide range of options, including, on sale items, tags, categories, ratings, prices, and attributes.

Conclusion: Forming a Shop Page of Engaging Experiences

Your shop page is more than a mere list of products; it’s an interactive space that can influence buying decisions. Through customization, you can turn it into a visually appealing and user-friendly hub that captivates visitors. This guide focuses on leveraging the ShopBuilder plugin, coupled with the popular Elementor page builder, to revitalize your WooCommerce shop page.

Whether you’re new to the digital landscape or a seasoned WordPress user, this step-by-step tutorial is enough to enhance your shop page with both flair and functionality. Your customers will enjoy a fulfilling and memorable shopping experience. ShopBuilder gives you this and much more, all without the need for coding expertise.

Editorial Staff

Editorial Staff at RadiusTheme is a team of WordPress experts lead by Mamunur Rashid. We have been developing WordPress Themes and Plugins from 2016, Also creating various WordPress tutorials.