There are many reasons why you should consider setting up an online store using WordPress. Many people appreciate this, which explains why WordPress drives a third of all live websites. It offers free access to a powerful and incredibly malleable platform.
WordPress is a spectacular way of getting people to browse and purchase whatever you have to sell. It promises ease of use since you can create a website without having to hire an expert to bail you out. Numerous platforms provide help with this. Additionally, WordPress has many themes and plugins that enhance the usability and capabilities of its websites. The best of them also boast their own platforms and support that is ready to help you out. If you’re ready to create your eCommerce website with WordPress.
Follow the steps bellow to create eCommerce website:
1. Figure Out the Perfect Domain Name
A domain name is the unique address of a website that comes after the ‘www’ acronym in the URL. For instance, ‘radiustheme’ is our domain name. This is the identity that informs our visitors of what they will find on our website. You may find that your dream domain is available for free. If the domain name that you want is unavailable or is only available on resale, you may have to pay a high rate of hundreds – or even thousands – of dollars. You can purchase a domain name from registrars like SiteGround, RedServerHost, and GoDaddy.
The domain name is followed by a domain, such as .com, .org, and .co, among others. If you want your site to serve the people of a particular country explicitly, you can go for country-restrictive domains, such as .au for Australia.
2. Acquire Hosting for Your Site
Hosting is vital for all websites; getting hosting is like acquiring a plot on the internet. All you have to do is be sure to choose the best hosting where the room for growth is most abundant. The two choices for hosting that most people go for are dedicated and shared hosting. We want the best for you; therefore, we strongly advise against going for shared hosting. Sharing a hosting with other websites means that your site is vulnerable to breaches and hacking when the security of one of them gets compromised. Considering that you’re dealing with people’s credit card details and other delicate personal information, dedicated hosting is the best option.
If you’re going to set up a big shop, you will find dedicated hosting to be most rewarding. Despite its steeper cost – compared to other alternatives – ensures that you get fully managed servers for your site alone and dedicated support available at your discretion (around the clock). You will get daily backups for your site, which you can have restored at any time. If you go for WPEngine’s dedicated hosting, you will incur a cost of about $29 a month.
3. Install WordPress
When it comes to installing WordPress, you can take either of two options; the ‘one-click’ automatic installation or the manual installation.
The easiest and most advisable installation alternative is the one-click installation. When choosing a hosting provider, you should consider the providers that allow you to make a single click to install WordPress. One such hosting provider is Bluehost.
After signing up with your hosting provider, all that’s left is for you to go to your hosting dashboard and click on the button that reads ‘install WordPress.’
Manual WordPress Installation
Your hosting provider might not be providing a one-click WordPress installation option, in which case you will need to use the manual route. The only step you add to the process is downloading WordPress to your computer before uploading it to your hosting dashboard.
4. Install and Configure WooCommerce
For people who need eCommerce functionality, ease of use, editability, and user-friendliness, WooCommerce is the go-to plugin. The plugin has more than four million active installations, and it’s easy to see why it’s so popular. Even though you may have to pay for some extensions, you will get the plugin at no cost. Here is how you should go about installing and configuring WooCommerce:
Installing and Activating WooCommerce
On the left of your WordPress dashboard, click on the ‘Plugin’ item on the menu.
Click in the search bar and search for ‘WooCommerce.’ When the WooCommerce plugin appears in the results, click on the gray ‘Install Now’ button.
After a while, a blue button appears in the place of the previous one that reads, ‘activate’. Click on it.
WooCommerce has a setup wizard that will direct you in setting up the rest of the plugin.
Add Business Details
The next step that you need to take is to fill out the details of your business. You will have predefined sections to fill out and options to choose from. Be sure to choose the right option when you are supposed to say what kind of products you sell, between physical and digital ones.
Choose Your Payment Methods
Next, you should choose the payment modes that your store will accept when your customers purchase products. Some of the most popular options include Stripe and PayPal. You can set them up instantly or a little later.
Approve Shipping Options
You’ll then have to choose the shipping rates you want for your website. WooCommerce automatically detects your location; set it as your main ‘shipping zone’. You can then set a fixed price for shipping in each zone, set it as free, or integrate with particular carriers for real-time shipping rates.
You will then be prompted to decide the ‘recommended plugins you want on your store, and if you want to use the default WooCommerce theme.
However, please don’t feel pressured; we will help you choose the best theme and plugins for your new online store. Since we’ll get back to it, just unselect them for now.
Finally, you’ll be needed to activate Jetpack. This enables the payment setup and automates taxes later for you. Click on ‘Continue with Jetpack’, and the configuration is all done.
5. Choose a Theme for Your WooCommerce Store
Basically, your theme is supposed to act as the basic design for your web content. The most remarkable thing about WordPress is that you can customize every inch of your site by editing or adding to your website’s HTML code. The results could be entirely different from the original.
Rather than have a coding expert do it for you, you can create your own website using a WooCommerce theme. Taking this option saves you from having to install WooCommerce (step 4(a)). If you install WooCommerce from your dashboard, you will have to create a few elements – that you would have bypassed if you took a WooCommerce theme – too. These elements include:
- A shop page for the display of your products
- A shopping cart where buyers drop the products they want to buy from your shop page
- A checkout pagve from where your customers can select their preferred delivery method, addresses, and payment method.
- A ‘my account’ page where all your registered users can observe their activities and make quicker purchases since they don’t have to fill out the checkout page information more than once.
If you choose a WooCommerce theme, such as Metro, It is SEO Optimized responsive minimal WooCommerce theme. you get all these and many more elements that you only need to customize and brand. You can find 20+ minimal WooCommerce themes to select perfect one for your eCommerce online shop.
Apart from the pages mentioned above, you also have 4 elegant homepages from which you can choose the one that marks your brand. The 3 blog pages that come with Metro offer you a chance to improve your SEO with high-quality content and embedded backlinks. You also get 2 detail pages and 7 category or archive page layouts.
Additional WooCommerce Plugins
Its minimal layout gives you a classy and straightforward website instead of a flashy one that takes your products’ attention away. The eCommerce enhancement features that accompany Metro put you leaps and bounds ahead of your competition. The theme incorporates some premium plugins to turn it into the most robust WooCommerce theme you can hope for. The two plugins that stand out most in this theme are the premium plugins, WooCommerce Variation Swatches Pro, and WooCommerce Variation Images Gallery Pro. We will look at what the two plugins add to your website later.
Metro comes with the best multivendor plugin to; the Dokan Multivendor plugin is a premium plugin for multivendor websites. The plugin enables front end product and order management for different vendors on the same platform. You get an out-of-the-box withdrawal system for the vendors that you may host on your website. Dokan also allows your vendors to create their own vendor stores. Additionally, you can create and offer tickets, and also oversee the shipping of products.
The Dokan Multivendor plugin allows you to get notifications on your email when your customers place orders. The plugin endows your shop with several storefront widgets to give you extra functionality. Dokan enables you to generate coupons and make announcements off your website. You can also view the status of your activities and receive earning reports.
Dokan enables Metro to deliver an outstanding experience with various features, such as subscriptions, Stripe Connect, Ajax Live Search, and Geolocation, among others. Metro’s search engine optimization ensures that your shop page and its products rank high in Google and other search engine results. The Contact Form that comes with this theme is incredible in allowing your potential customers to get in touch with you. They get to leave you their contact information that you can use for remarketing purposes.
Value for Money
Metro enables you to earn from your site with all the WooCommerce capabilities that you’d want. But even before you start making money, Metro saves you money by offering various premium plugins at no extra cost. You get the WooCommerce Variation Swatches Pro and WooCommerce Variation Images Gallery Pro, each of which would have cost you $29. Additionally, if you were to purchase the premium plugin, Dokan Multivendor, you would have to incur about $149. Metro also comes with the WP Layer Slider plugin, which allows you to create impressive sliders on your pages and improve your chances of making conversions. This plugin would have cost you $26. To make your content appear high in search engine results, Metro includes the premium WP SEO Structured Data Schema Pro, which has a market price of $49.
6. Add Products to Your Shop
A WooCommerce shop is all about the products. To add some to your shop page, all you have to do is go to your dashboard, click on the ‘Products’ button, and then on the ‘Add Product’ option that appears next. You will then have a window that allows you to add and remove products from your shop and edit your page content.
You can add the product name, price, the main image, product description, and category. You can add several types of products, including simple, grouped, external or affiliate, variable, downloadable, and virtual products.
7. Add Extra Plugins
There are a few plugins that you can add to your website for the best performance. One of the best choices of plugins that you could make is the Yoast SEO plugin. This plugin enhances your SEO performance so that your products and pages can have high rankings on Google and other search engines.
If you want to present your products even better and make more conversions, here are two plugins that we mentioned earlier that you should consider. Remember: Metro WooCommerce theme comes with these plugins pre-installed at no extra cost.
WooCommerce only allows a single image per product variation, by default. However, having the WooCommerce Variation Images Gallery plugin, you get to add unlimited extra images for each variation. As customers enjoy unlimited images with different angles, they are likelier to make more purchases. Every time your visitors want to view a different product variation, such as image, color, and style simultaneously.
This plugin supports video embeds from YouTube and Vimeo, as well as your own video. The plugin comes with a thumbnail carousel slider option too. You can control the position of the thumbnail image slider; you can position it to the left, right, or bottom. For better views, you can zoom any of your variation images; you can change the button’s position for this action. The Variation Images Gallery plugin has a lightbox for variation images too.
This plugin is fully responsive and mobile-friendly so that your pages and products look good on all device sizes and orientations. You can sort your images using a drag & drop custom option. WooCommerce Variation Images Gallery plugin has a delete option for variation images so you can add and delete images at will. You can be interested to read related post 7 Best Woocommerce Additional Variation Images Plugins
WooCommerce doesn’t have many options for the display of product variations. Variation Swatches for WooCommerce is a beautiful and unique plugin that offers incredible functions. One of these functions is the addition of labels, images, and colors to describe your products. Your customers can comfortably select all the variations they are interested in hitherto making purchases.
Instead of the regular default dropdown fields that come with WooCommerce, the plugin enables you to display WooCommerce product variations in colors, labels, and images. With all these options, your clients will always choose the precise items in which they’re interested.
The hallmark feature of this plugin is tooltip. You can include an image variation tooltip in the archive or shop page. Tooltip allows you to choose the specific images that you want to display in the shop or archive pages. The text tooltip favors the shoppers who would rather view text descriptions for various reasons; such reasons could include color blindness. Some products have multiple colors; Variation Swatches for WooCommerce comes with a feature that allows you to showcase the same product’s dual colors.
To boost your sales, you can choose to showcase the single attributes per product along with more links. Displaying variation swatches in quick view lightboxes also stands to boost your product views and purchases. This means that your clients can purchase products from various points within your store.
Variation Swatches for WooCommerce allows you to display a single attribute of your choice on the archive or shop page, rather than all the product attributes. However, you can showcase more attributes if you want. You can also customize individual variations for each product. WooCommerce Variation Swatches Pro allows you to customize the tooltip text of each product or attribute individually.
If you’re out of a specific product or variation, you can blur or hide it before you restock. You can also add variation links from the shop or archive pages so that when you visit the detail page, the link will be displayed in the address bar. Don’t forget to check out related post 10+ Best Variation Swatches for Woocommerce
8. Add Content to Your Public Website
Your eCommerce WordPress website is now ready, and you can earn money from your website by selling the products you or your sellers have. And now, you have an affordable way to earn from your store. If you’ve come this far, congratulations, now sell people your quality.