Enhancing the visual appeal and functionality of your WooCommerce cart page is a crucial aspect of optimizing your online store’s performance. A well-designed cart page not only reduces cart abandonment rates but also contributes to a more professional and engaging shopping experience for your customers.
We understand that this might be a difficult and strenuous process for anyone without coding experience, which is why we have prepared this piece. We’ve included some addons and plugins that help you install features and shorten customization processes. It won’t matter that you have never conducted any customization work on a website.
In this detailed guide, we’ll walk you through the step-by-step process of customizing your WooCommerce cart page using the powerful ShopBuilder plugin, ensuring a seamless and visually appealing checkout process. We will also rely on the Elementor page builder, which is compatible with the plugin and is the most popular and easiest to use WordPress customization tool.
Why Customize Your WooCommerce Cart Page?
Before delving into the customization process, let’s understand why it’s essential to tailor your WooCommerce cart page. The default cart page layout provided by WooCommerce, while functional, may lack the uniqueness and visual appeal needed to stand out in a competitive online market.
WordPress offers one of the easiest ways of gaining a foothold in the online shopping space through its online shop platform, WooCommerce. As of 2023, over 6.6 million websites utilize WooCommerce. This confirms the popularity of the platform; however, it also tells you that if you use the default WooCommerce cart page, it will be too generic and will look like millions of others. Having a cart page that looks like the rest might lead to your store getting lost in the crowd.
Customizing your cart page allows you to create a unique and branded shopping experience for your customers. A visually appealing cart page not only captures attention but also instills confidence in your brand, potentially leading to increased conversions and customer satisfaction.
The Pitfalls of Coding: Why Use a Drag-and-Drop Plugin?
This is where the top plugin and theme authors of ShopBuilder plugin come in with this powerful WooCommerce page builder that eliminates the need for coding. With its drag & drop technology, ShopBuilder provides a user-friendly way to design and customize your WooCommerce cart page effortlessly.
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Step-by-Step Guide to Customizing Your WooCommerce Cart Page with ShopBuilder
Step 1: Install Elementor
Begin by installing two essential plugins: Elementor page builder and ShopBuilder. Since ShopBuilder is a WooCommerce builder for Elementor, ensure you install the page builder first.
Over 12 million live websites use Elementor, and unlike with WooCommerce, this statistic doesn’t carry a downside. This number tells you exactly how trusted the page builder is among online shop entrepreneurs. Not only does it present a drag & drop customization interface, but it also has many addons and plugins tailored to work with it (such as ShopBuilder, which we’ll see later).
Elementor is available to use at no cost, and you can install it right from your WordPress admin dashboard. Just go to Plugins 🡪 Add New 🡪 Elementor 🡪 Install Now 🡪 Activate.
Step 2: Use ShopBuilder to Customize Your Cart Page
Once you have the page builder, you can follow the same procedure that you used to install Elementor to install the free version of ShopBuilder. Go to Plugins 🡪 Add New 🡪 ShopBuilder 🡪 Install Now 🡪 Activate. However, to get the best out of this plugin, you should consider installing and activating ShopBuilder Pro.
ShopBuilder makes it really easy to create any type of page to avoid having the generic and overused default WooCommerce pages. To view the ready cart page that ShopBuilder offers, go to your dashboard ShopBuilder 🡪 Template Builder 🡪 Cart.
Create a New Cart Page
Advisably, you can utilize the Elementor Page Builder and the Template Builder to make extensive custom changes easily without the need for prior experience doing it. Just stay on the page and follow the following instructions to create a new cart page.
- Click on Add New to create a new template to prompt a popup that will guide you in creating a cart page in no time!
- On the Template Name field, which is a mandatory one, give your template a name.
- On the Template Type mandatory field, select the Cart Page as your template type from the several available choices.
- The next field allows you to select the Editor Type, where you should choose Elementor. You can’t choose Gutenberg, which is the other option, because a version of it isn’t available yet.
- The Sample Designs section presents some default layouts that the creator has premade for you to choose from. Here, you can also choose to go with a blank template.
- If you want to use the design you just chose, click on the Set as Active button, and the template will be active on the front end.
- Click on the Save button to create the template officially.
- When you’ve saved it, you will see a new button that reads Edit with Elementor, which indicates that you can start editing the page with the page builder.
Step 3: Design Cart Page using ShopBuilder Widgets
ShopBuilder offers a variety of widgets to enhance your cart page’s functionality and appearance. Drag and drop widgets such as Cross-sell to the section you created. Customize settings for each widget according to your preferences. Here are the available widgets:
Cross-Sell Product – Default Layout
This widget is created to show the default layout from the main theme or plugin that you have. You can customize the widget easily and work with a simplified General section. You can work in the slider from the slider section in the general tab before styling it using the style settings from the style tab.
Cross-Sells Product – Custom Layouts
The widget isn’t too different in its settings from the Cross-Sell Product – Default Layout. You can see the Layouts Tab alongside the Settings, Style, and Advanced Settings. Under the layout tab, you have some new stuff, including the Layouts, Columns, Query, and Image settings.
Cross-Sell Products Slider – Custom Layouts
The settings of this widget are the same as the rest, but it has some innovative features that make a difference. Under settings, you can customize the widget with possibilities including Content Visibility, Product Title, Action Buttons, Add to Cart, Quick View, Compare, Badges, Links, and Slider Settings.
The Cart Table widget enables you to showcase the product table of what is already inside the cart. Among the columns you get to work with include Remove, Thumbnail, Product Title, Price, Quantity, and Total. This widget gives you the freedom to remove or add new custom columns.
This widget is poised to help you showcase the calculated data from the cart table. You also get a checkout button that reads Proceed to Checkout. The Style tab comes with controls for styling your cart totals display. The title, button, and table are all fully customizable.
Step 4: Update and Preview
After making changes to your cart page’s layout and style, click on “Update” to save your modifications. Use the “Preview” option to see how your custom WooCommerce cart page looks. Ensure it aligns with your expectations and provides a visually appealing and user-friendly experience.
Bonus: Tips to Boost Your eCommerce Store Sale using ShopBuilder Modules
Explore the additional premade pages offered by ShopBuilder Pro, such as the Product Page, My Account Page, Shop Page, Archive Page, Checkout Page, and more. You also get to work with some modules, which include 3 free modules which are Quick View Module, Wishlist, and Product Compare. These modules are designed to enhance both customer satisfaction and store management.
Why Upgrade to ShopBuilder Pro?
While ShopBuilder offers robust features for WooCommerce customization, upgrading to ShopBuilder Pro provides even more functionalities. With 12+ modules, including Quick View, Comparison, Variation Swatches, Mini Cart, Wishlist, Multi-step Checkout, ShopBuilder Pro takes your online store to the next level. The plugin also includes 32+ premade WooCommerce templates and 84+ advanced widgets for comprehensive customization.
In conclusion, successfully customizing your WooCommerce cart page with the ShopBuilder plugin not only improves the aesthetic appeal of your online store but also contributes to a positive and memorable shopping experience for your customers. The drag-and-drop functionality of ShopBuilder makes the entire process user-friendly, eliminating the need for coding expertise. As you witness the transformation of your cart page, you’re not just optimizing its appearance; you’re creating a unique and branded space within the vast eCommerce landscape.