Best eCommerce Website Builder

Of the most amazing eCommerce website builders, here are the features and pros & cons of the top 8 builders.

Selecting the ideal eCommerce website builder is a pivotal decision for anyone looking to establish a successful online presence. Your chosen platform must align with your business’s unique needs and goals. In this comprehensive guide, we will explore the top eight eCommerce website builders, each offering a distinct set of features and capabilities. In spite of their exceptionality, you will still have to choose one and ignore the seven.

Whether you’re a budding entrepreneur or an established enterprise, understanding the key factors that affect your choice is crucial. Let’s take a look at why you would find yourself inclined to choose one and overlook the other seven.

Factors Affecting the Choice of an eCommerce Website Builder

Whether you’re launching a small online boutique or managing a large-scale enterprise, understanding the key aspects influencing the choice of a WooCommerce website builder is essential to making an informed decision. Here are the factors that could inform your choice of an eCommerce website builder:

  • Business Scale: Are you a small business, a rapidly growing enterprise, or an individual entrepreneur?
  • Customization Needs: How much control do you need over the design and functionality of your online store?
  • Technical Proficiency: Are you comfortable with coding and technical aspects, or do you prefer a user-friendly interface?
  • Budget Constraints: What is your budget for website development and maintenance?
  • Payment Processing: Do you require specific payment gateways or integrated solutions?
  • Scalability: Are you prepared for future growth, and does the platform accommodate it?
  • SEO and Marketing: What tools and features are essential for your digital marketing efforts?
  • Support and Maintenance: What level of customer support and maintenance services do you expect?

With these factors in mind, let’s delve into the eight best eCommerce website builders and discover how each aligns with your unique requirements.

Some other Website builder to follow:

Top eCommerce Website Builder listed bellow:

  1. Shopify
  2. WooCommerce
  3. SquareUp
  4. BigCommerce
  5. Wix
  6. Shift4Shop
  7. Weebly
  8. Zyro


Shopify - Best eCommerce Website Builders

Shopify stands out as a powerhouse among eCommerce website builders, renowned for its comprehensive feature set and remarkable user-friendliness. It caters to a wide spectrum of businesses, from ambitious startups to well-established enterprises, providing the necessary tools and resources to craft and manage successful online stores.

One of Shopify’s most striking features is its intuitive, user-friendly, and beginner-friendly interface. You can make changes, add products, and adjust settings through a simple drag-and-drop interface, eliminating the need for advanced technical skills. Shopify offers an extensive library of professionally designed templates and themes. These templates can be tailored to align perfectly with your brand identity, giving your store a unique and captivating presence.

Shopify simplifies the payment process for both you and your customers. With integrated payment solutions like Shopify Payments, you can offer secure transactions without the hassle of third-party gateways. Efficiently managing your product inventory is essential for any eCommerce business. Shopify lets you effortlessly track stock levels, receive low-stock notifications, and set up multiple variants for each product, ensuring your operations run smoothly.

Shopify offers a range of plans, from basic to advanced, allowing you to scale your online store as your business grows. The Shopify App Store is a treasure trove of third-party apps and plugins. These extensions enable you to enhance your store’s functionality in countless ways. Shopify’s robust analytics and reporting tools provide valuable insights into your store’s performance. You can monitor sales trends, track visitor behavior, and measure the effectiveness of marketing efforts so you can fine-tune your strategies for optimal results.

Recognizing the importance of mobile shopping, Shopify ensures that your online store maintains its integrity and functionality on smartphones and tablets. A mobile-responsive design not only enhances user experiences but also contributes to higher sales in an increasingly mobile-centric market. You can seamlessly connect your online store with your social media profiles and easily promote and sell directly on platforms like Facebook and Instagram.

Pros of Shopify:

  • User-Friendly: Shopify is easy to use, even for beginners.
  • Rich Feature Set: It offers comprehensive built-in features.
  • Template Variety: Diverse, customizable templates are available.
  • Mobile-Friendly: Ensures seamless mobile experiences.
  • App Integration: A wide range of third-party apps is accessible.
  • Secure Payments: Offers integrated payment solutions.
  • Scalability: Scales with businesses of different sizes.
  • 24/7 Support: Provides round-the-clock customer assistance.
  • SEO Tools: Includes built-in SEO features.
  • Abandoned Cart Recovery: Boosts conversion rates.

Cons of Shopify:

  • Cost: Monthly fees, transaction charges, and app costs can add up.
  • Limited Free Themes: Advanced templates often come at a price.
  • Transaction Fees: Charges apply for non-Shopify Payments sales.
  • Customization Learning Curve: Complex changes may require coding skills.
  • Data Portability: Migration to other platforms can be challenging.
  • International Expansion: Complexities in handling global sales and shipping may arise.

Shopify is a great choice for those seeking accessibility and a wealth of features.


WooCommerce - Best eCommerce Website Builder

WooCommerce is a powerful and highly flexible eCommerce platform known for its seamless integration with WordPress. It offers an extensive range of eCommerce capabilities combined with the rich content management features of WordPress. One of WooCommerce’s most distinctive advantages is the level of control it offers. Whether you’re looking to create a minimalist storefront or a feature-rich eCommerce powerhouse, it lets you customize it to your unique vision.

This platform boasts a vast library of both free and premium extensions that expand the platform’s functionality. These extensions cover a wide spectrum of needs, from payment gateways to shipping options, inventory management, marketing tools, and more. WooCommerce is versatile enough to cater to businesses of varying scales, from small online boutiques to large enterprises. It seamlessly adapts to your growth, ensuring that your online store can expand alongside your business.

WooCommerce integrates seamlessly with WordPress themes, providing an array of design options. You can select a theme that aligns with your brand’s aesthetics and customize it to your heart’s content. Additionally, it supports various payment gateways, allowing customers to choose their preferred payment methods, from credit card payments to PayPal and other local options. WooCommerce simplifies inventory management and product variations, allowing you to track stock levels, receive low-stock alerts, and create multiple product variations, such as sizes and colors, effortlessly.

With a vast user community, WooCommerce benefits from a wealth of user-generated resources and forums. What’s more, regular updates and security patches ensure that your eCommerce site remains robust and resilient against potential threats. As an open-source plugin, WooCommerce itself is free to use. However, users should keep in mind that there may be associated costs for hosting, domain registration, premium themes, and extensions.

For businesses aiming to reach a global audience, the platform offers multilingual support, allowing you to create content and product descriptions in multiple languages, catering to a diverse customer base. WooCommerce provides insights into your store’s performance with detailed analytics and reporting tools. Monitor sales trends, visitor behavior, and the effectiveness of your marketing efforts to make informed decisions.

Pros of WooCommerce:

  • Full Control: Complete control over design and functionality.
  • Vast Extension Library: A wide range of free and premium extensions.
  • Scalability: Suitable for businesses of all sizes.
  • WordPress Integration: Combines eCommerce with robust content management.
  • Payment Options: Supports various payment gateways.
  • Customization: Themes and design flexibility for brand alignment.
  • Inventory Management: Efficient tracking and variations.
  • Community and Support: Strong user community and resources.
  • Security: Regular updates for a secure online store.
  • Cost-Effective: The plugin itself is free, with potential costs for add-ons.

Cons of WooCommerce:

  • Learning Curve: Customization may require coding skills for complex changes.
  • Plugin Reliance: Relies on third-party plugins for some advanced features.
  • Hosting Costs: Users are responsible for hosting expenses.
  • Complexity for Beginners: May be overwhelming for those new to eCommerce.
  • Updates and Compatibility: Frequent updates may require attention to ensure compatibility.
  • Limited Support: While there’s a community, official support options can be limited.

WooCommerce is an excellent choice for those who value flexibility and customization.



SquareUp, also known as Square Online, is a user-friendly eCommerce platform that’s designed to provide businesses with a straightforward and cost-effective solution for both online and in-person sales. It simplifies the payment process by seamlessly integrating with Square’s payment processing system. This integration enables businesses to accept secure and convenient payments via diverse payment methods, both online and at physical locations.

SquareUp is recognized for its intuitive and beginner-friendly interface. Setting up your online store, managing products, and processing orders is straightforward, making it accessible to entrepreneurs with varying levels of technical expertise. The platform equips businesses with tools to track and manage their product inventory effectively. You can monitor stock levels, receive notifications for low inventory, and categorize products for streamlined organization.

For businesses with both physical and online presences, SquareUp offers seamlessly consolidates in-store and online sales, allowing you to manage all sales channels from a single dashboard. It also provides various customizable templates and features to expedite the setup process. While the template library may not be as extensive as some other platforms, it still offers a range of design options to help you create a professional-looking online store.

As mobile shopping continues to grow, SquareUp ensures that your online store is fully responsive. This mobile-friendliness enhances user experiences, potentially leading to increased sales and conversions. SquareUp also provides a set of digital marketing tools to help you promote your online store. You can create and send email marketing campaigns, set up customer loyalty programs, and leverage social media integrations for increased reach and engagement.

Pros of SquareUp:

  • Effortless Payment Integration: Seamlessly integrates with Square’s payment processing system.
  • User-Friendly: Features an intuitive interface for easy setup and management.
  • Inventory Management: Efficient tools for tracking and managing product inventory.
  • In-Store and Online Sales Consolidation: Unifies in-store and online sales management.
  • Mobile Responsiveness: Ensures a seamless shopping experience on mobile devices.
  • Inventory Sync: Automatically synchronizes online and in-store inventory.
  • Digital Marketing Tools: Includes marketing features for promotions and loyalty programs.
  • Payment Diversity: Accepts various payment methods, both online and in-person.
  • Analytics and Reporting: Provides insights into sales trends and customer behavior.

Cons of SquareUp:

  • Limited Template Selection: The template library may not be as extensive as some competitors.
  • Platform Dependence: Integration is tightly linked to Square’s payment processing system.
  • Less Advanced Features: Some advanced eCommerce features may be lacking compared to other platforms.
  • Simplified Design Customization: Customization options may be more limited compared to other platforms.
  • Advanced Marketing Features: May not offer the same level of advanced marketing tools as dedicated marketing platforms.

SquareUp is a solid choice for businesses seeking simplicity and ease of.


BigCommerce - eCommerce Website Builder

BigCommerce is a robust eCommerce platform for its wealth of tools and resources to support eCommerce ventures of all sizes. BigCommerce is designed to accommodate businesses with ambitious growth plans with its infrastructure and scalability. It offers a suite of built-in SEO tools that include features like customizable URLs, sitemaps, and metadata control, enhancing your store’s discoverability.

Expanding your reach beyond your online store is effortless with BigCommerce. The platform facilitates multi-channel selling, allowing you to integrate and sell your products on various online marketplaces, social media platforms, and even in physical stores. What’s more, it provides reliable and high-speed hosting infrastructure, reducing load times and enhancing the user experience. It prioritizes security, offering features like SSL certificates and PCI compliance to protect sensitive customer data.

BigCommerce offers a wide range of customizable, gorgeous, and responsive templates and themes. The platform offers automated abandoned cart recovery emails, which are sent to customers who have left items in their carts, prompting them to complete their purchases. BigCommerce equips you with comprehensive analytics and reporting tools for data and insights on your store’s performance, sales trends, customer behavior, and more. You can then use it to make data-driven decisions to refine your eCommerce strategy.

Since BigCommerce supports multiple currencies and languages, it lets you reach and engage with customers worldwide. With a variety of payment options and numerous payment gateways, it offers flexibility for both you and your customers. Content marketing plays a crucial role in eCommerce success, and this platform facilitates this with integrated blogging capabilities. BigCommerce offers advanced search functionality that helps customers find products quickly and easily. 

Pros of BigCommerce:

  • Scalability: Ideal for businesses with ambitious growth plans.
  • Built-In SEO Tools: Comprehensive features for improving store visibility.
  • Multi-Channel Selling: Expands reach through integration with various channels.
  • Security and Speed: Reliable hosting infrastructure with a focus on security.
  • Robust Template Library: Offers visually appealing and customizable templates.
  • Abandoned Cart Recovery: Automated emails to reduce cart abandonment rates.
  • Built-In Analytics: Comprehensive insights for data-driven decisions.
  • Multi-Currency and Multi-Language Support: Expands global reach.
  • Built-In Blogging: Facilitates content marketing efforts.
  • Advanced Search Functionality: Enhances the shopping experience.

Cons of BigCommerce:

  • Pricing: Can be relatively expensive compared to some other platforms.
  • Learning Curve: The platform’s advanced features may require time to master.
  • Transaction Fees: May apply if not using the in-house payment gateway.
  • Limited Free Themes: Premium themes may come at an additional cost.
  • Platform Dependence: Migration to another platform can be challenging.
  • Customization Complexity: Extensive customization may require coding skills.
  • Customer Support: Some users report mixed experiences with support.

BigCommerce is an excellent choice for businesses with ambitious growth plans.



Wix is a popular website builder with integrated eCommerce capabilities, and is best known for its user-friendliness and extensive range of features. It’s intuitive drag-and-drop editor is a hallmark of the platform. It allows users, regardless of technical expertise, to design and customize their online stores effortlessly. Wix offers a diverse library of templates, catering to various industries and aesthetics, which are templates are highly customizable, enabling you to tailor the design to match your brand’s identity.

With the increasing prevalence of mobile shopping, Wix ensures that your online store looks and functions flawlessly on smartphones and tablets. With this eCommerce website builder, you can add products, set prices, manage stock levels, and categorize items for easy navigation. You can also create product variants, such as size and color options, providing a seamless shopping experience for your customers. Wix supports a range of payment gateways, providing secure and convenient options for both you and your customers.

Wix facilitates multi-channel selling, enabling you to sell your products on online marketplaces, social media platforms, and even in physical locations. The platform equips you with an array of marketing and SEO features to promote your online store effectively. You can create email marketing campaigns, manage customer contacts, and utilize advanced SEO tools to improve your store’s visibility on search engines. Wix’s automated abandoned cart recovery reminder emails are sent to customers who have left items in their carts, boosting conversion rates.

You will gain insights into your store’s performance with Wix’s analytics and reporting tools. The data from sales trends and visitor behavior will enable data-driven decisions to optimize your eCommerce strategy. Additionally, Wix offers an extensive app market featuring a variety of third-party apps and plugins that enhance your store’s functionality. The platform provides customer support through various channels, including a knowledge base, email support, and phone support.

 Pros of Wix:

  • User-Friendly: Intuitive drag-and-drop editor for easy website creation.
  • Diverse Templates: A wide selection of customizable templates for various industries.
  • Mobile Responsiveness: Ensures a seamless shopping experience on mobile devices.
  • Secure Payment Processing: Supports multiple payment gateways for secure transactions.
  • Product Management: Efficient tools for adding and managing product inventory.
  • Multi-Channel Sales: Integrates with multiple sales channels for wider reach.
  • Marketing and SEO Tools: Features for effective marketing and SEO optimization.
  • Abandoned Cart Recovery: Automated reminders to reduce cart abandonment rates.
  • Analytics and Reporting: Provides insights into store performance and customer behavior.
  • App Market: Access to a wide range of third-party apps and plugins.

Cons of Wix:

  • Limited Advanced Customization: May have limitations for highly complex customizations.
  • Templates Are Fixed: Once you choose a template, you can’t switch to a different one without starting over.
  • Monthly Costs: Ongoing monthly fees can add up over time.
  • eCommerce Plans: Some advanced eCommerce features require specific eCommerce plans.
  • Learning Curve for Advanced Features: Mastering advanced features may take time for beginners.
  • Third-Party App Dependence: Relies on third-party apps for some functionalities.

Wix is an excellent choice for businesses that prioritize aesthetics and simplicity in their eCommerce stores.



Shift4Shop is a shop website builder stands out for exceptional affordability and user-friendliness. You will often end up paying nothing from what you earn despite the owners of the facilities estimating their worth at somewhere above $200 a month. Shift4Shop offers a free SSL certificate that secures your site and safeguards your customers’ data. Moreover, the platform holds the prestigious Payment Card Industry Data Security Standard (PCI DSS) certification for credit card payment security, without burdening you with certification costs.

One of the best reasons for using Shift4Shop is that you’ll get your domain name registered for you at zero cost. It also offers a rich library of customizable templates and themes, allowing you to create a visually appealing and unique online store. The platform is highly adaptable and scales seamlessly with your business as it grows. It ensures that your online store is fully responsive with its mobile-friendly design that makes your site look beautiful on smartphones and tablets.

Shift4Shop incorporates built-in SEO features to improve your store’s visibility on search engines. You can optimize product listings, meta tags, URLs, and more to enhance your store’s search engine rankings and attract organic traffic. It enables you to manage your product catalog with its advanced tools. You can easily add and update products, set pricing, add variations, and organize items into categories. With Shift4Shop, you can integrate your store with multiple sales channels, leveraging platforms such as Amazon and eBay or social media ones.

Shift4Shop provides integrated payment processing options and lets you accept various payment methods, streamlining the payment process for both you and your customers. Like with most other platforms, it comes with infrastructure for reducing cart abandonment rates, like automated abandoned cart recovery emails. Shift4Shop offers an extensive app store with a wide range of third-party apps and extensions. With 24/7 access to knowledgeable support representatives, you can receive assistance whenever you encounter questions or issues while running your online store.

Pros of Shift4Shop:

  • Free eCommerce Platform: Offers a no-cost eCommerce foundation for businesses.
  • Free SSL Certificate: Provides essential security features without extra expenses.
  • Free Domain Name: Includes domain registration at no additional cost.
  • Free Website Themes: A wide selection of customizable themes for a branded storefront.
  • PCI Certification: Meets high standards of credit card payment security.
  • Scalability: Scales with businesses of all sizes.
  • Unlimited Features: Access to enterprise-level features in the End-to-End eCommerce plan.

Cons of Shift4Shop:

  • Complexity for Beginners: Some features may require a learning curve for new users.
  • Additional Costs: While the core platform is free, some advanced features may come with added fees.
  • Limited Customization: Customization options may have limitations compared to more advanced platforms.
  • Dependency on Service Provider: Relies on Shift4 for payment processing, which may not suit all businesses.
  • Design Options: While customizable, design options may not be as extensive as some dedicated website builders.

Shift4Shop is a reliable choice for businesses seeking an all-inclusive eCommerce platform.



Weebly is a user-friendly website builder known for its affordability, simplicity and versatility. It’s beginner friendly drag-and-drop website builder is its hallmark feature. Users can effortlessly design and customize their websites by simply dragging elements like text boxes, images, and videos onto the page. Weebly boasts a wide selection of professionally designed templates, catering to various industries and styles. It also offers a free plan that allows users to create basic websites with essential features.

Due to the prevalence of mobile browsing, Weebly ensures that your website looks and functions seamlessly on smartphones and tablets and it adapts to different screen sizes. The platform empowers users to set up online stores with ease. The platform offers essential eCommerce features, such as product listings, inventory management, and secure checkout options. Additionally, Weebly integrates with multiple payment gateways, allowing customers to make purchases using their preferred methods, including credit cards and digital wallets.

Weebly’s App Center features a range of apps and plugins that expand the platform’s functionality and efficiency. It also includes built-in blogging functionality, making it easy to publish and manage blog posts. Weebly provides essential SEO tools to improve your website’s visibility on search engines. You can optimize meta tags, URLs, and alt text for images. Additionally, the platform generates XML sitemaps and allows you to set 301 redirects for better search engine rankings.

Pros of Weebly:

  • User-Friendly: Intuitive drag-and-drop builder for easy website creation.
  • Stunning Templates: A wide selection of professionally designed templates.
  • Mobile Responsiveness: Ensures a seamless mobile browsing experience.
  • eCommerce Made Easy: Simplified setup for online stores and secure payment processing.
  • App Center: Access to various apps and plugins to extend website functionality.
  • Blogging: Built-in blogging features for content marketing and engagement.
  • SEO Optimization: Essential tools for improving search engine visibility.
  • Free Plan: Offers a free plan for basic website creation.

Cons of Weebly:

  • Limited Customization: Customization options may be limited for advanced users.
  • Design Flexibility: While user-friendly, design options may not be as extensive as other platforms.
  • eCommerce Limitations: Some advanced eCommerce features may be lacking.
  • Dependency on Weebly Hosting: Users are tied to Weebly’s hosting services.
  • Pricing Tiers: More advanced features may require upgrading to premium plans.
  • Limited SEO Customization: SEO tools are basic, and advanced SEO may require additional work.

Weebly is a great option for those who prioritize simplicity and don’t require extensive eCommerce features.


Zyro - ecommerce website builder

Zyro is an innovative website builder that empowers individuals and businesses to create stunning websites with simplicity and efficiency. The platform has a unique feature in its AI-powered website builder. It simplifies the website creation process by providing personalized design suggestions based on your preferences. What’s more, its AI content generator lets you create engaging, SEO-friendly content for your website, including product descriptions, blog posts, and more.

Zyro offers a collection of multi-style and multi-niche designer-made templates that you can easily customize to match your brand’s identity. The platform ensures that all templates are designed with mobile responsiveness in mind, automatically adapting to various screen sizes. With Zyro’s eCommerce tools, you can effortlessly set up your digital storefront, add products, manage inventory, and configure secure payment options. 

Zyro provides excellent hosting services with speed, security, and reliability, ensuring that visitors enjoy a smooth browsing experience. This top-tier platform offers domain registration services, allowing you to secure a memorable web address for your website. With its eCommerce analytics, you can track sales, monitor customer behavior, and assess the effectiveness of marketing campaigns. These insights empower data-driven decisions to optimize your eCommerce strategy.

Pros of Zyro:

  • AI-Powered Builder: Simplifies website creation with AI-powered design suggestions.
  • Designer-Made Templates: Offers visually appealing templates for various industries.
  • Mobile Responsiveness: Ensures a seamless mobile browsing experience.
  • eCommerce Solutions: Includes built-in features for online stores.
  • AI Content Generator: Generates SEO-friendly content for websites.
  • Secure Hosting: Provides reliable and secure hosting services.
  • eCommerce Analytics: Offers insights into online store performance.
  • Domain Registration: Simplifies domain registration for users.
  • SEO Tools: Includes tools for improving search engine visibility.
  • 24/7 Customer Support: Access to assistance around the clock.

Cons of Zyro:

  • Limited Advanced Customization: May not offer extensive customization options for advanced users.
  • Less Advanced Features: Some advanced features found in other platforms may be limited.
  • Dependency on Zyro Hosting: Users are tied to Zyro’s hosting services.
  • Learning Curve: Users may require some time to become familiar with the AI-powered builder.
  • Pricing Tiers: More advanced features may require upgrading to premium plans.
  • eCommerce Complexity: May not cater to highly complex eCommerce needs.

Zyro is an emerging choice for businesses seeking a streamlined eCommerce solution.

Conclusion: Your Choice of an eCommerce Website Builder

In conclusion, the choice of an eCommerce website builder depends on your business’s unique requirements, goals, and preferences. Whether you prioritize user-friendliness, customization, scalability, or simplicity, one of these eight platforms can help you establish and grow your online store. Take the time to evaluate your needs and explore the features each platform offers to make the best choice for your eCommerce venture.

Editorial Staff

Editorial Staff at RadiusTheme is a team of WordPress experts lead by Mamunur Rashid. We have been developing WordPress Themes and Plugins from 2016, Also creating various WordPress tutorials.