Best Car Dealership Website Builder in 2023

In the current world, when purchasing something meaningful, it all starts and ends online. As potential vehicle buyers browse the internet for top vehicle options, a well-designed website can be key in getting ahead of the stiff automobile industry competition.

However, finding the perfect fit for your dealership’s needs can be daunting, especially with the array of options. This is why we’ve crafted this piece as a way of educating you on the crème de la crème of car dealership website builders. We analyzed the top site builders in the niche and their features. Each platform offers unique advantages tailored to varying dealership requirements, and we’re here to unravel the mysteries and help you make an informed decision.

Whether you’re seeking a user-friendly interface for seamless website creation, unparalleled design flexibility to showcase your automotive inventory, or robust e-commerce capabilities to drive sales, we’ve got you covered. So, buckle up as we take you on a ride through the best car dealership website builders that will set your business on the fast lane to online success.

Let’s explore the top contenders and reveal the ideal website builder to take your car dealership to new heights.

DealerWebsites.com

DealerWebsites.com is an exceptional website builder that’s specifically tailored for creating vehicle marketing platforms and car dealership websites. Since its features are focused within the niche, this platform makes it easy to use for creating a robust online presence. Its user friendliness encompasses the smooth beginner-friendly experience you have creating your site and the excellent interface that your users enjoy when browsing your pages and items.

The predesigned templates that DealerWebsites.com offers need very little customization, since they are literally made for car dealerships. They enable you to flaunt your inventory elegantly and in an orderly manner. Among the features that you will find in the templates are vehicle specifications, inventory listings, and intuitive navigation.

The website you create with DealerWebsites.com will be mobile friendly, which enables you to take advantage of a wide customer base across different device types. This feature appreciates the high number of shoppers who browse and purchase products.

What’s more, you will find the inventory management system that this platform offers powerful and friendly. Dealers can add, update, and manage vehicle listings easily. Some of the options you can exercise include adding and editing vehicle details, prices, and images. The system has automatic inventory syncing, which keeps the info your site displays UpToDate so you won’t present inaccurate or outdated information to your users.

Other features include the display of vehicle history reports on your site. They make you more trustable in your customers’ eyes. If you want to offer different financing options to your users, DealerWebsites.com gives you access to finance and payment calculators. The inbuilt analytics and reporting tools provide actionable information on your site’s traffic, conversion rates, and user behavior.

Unique Advantages of Using DealerWebsites.com:

• Curated for Car Dealerships: It is precisely made for car dealerships and its features need very little tweaking to suit any vehicle dealership website.
• Mobile App: It has a mobile app companion through which dealers can work with their inventory and customers on the go.
• Seamless Inventory Management: It will enable you to keep an updated inventory with all the details you want.
• Lead Generation Tools: From contact forms to CTA buttons, DealerWebsites.com gives you many features for getting the information of potential buyers for remarketing.
• Social Media Integration: DealerWebsite.com gives you access to a wider customer base by providing a connection and sharing avenue between your inventory and social media platforms.
• Mobile Friendliness: Sites you create with DealerWebsites.com will work seamlessly on all devices, including mobile phones.

WordPress.com

WordPress.com is undoubtedly the most widely known website builder. Its incredible versatility means that you can use it perfectly to create car dealership websites with no hassles. Although it is in some aspects similar to its self-hosted counterpart, WordPress.org, it is different because it is fully hosted. WordPress.com is accessible to everyone, even coding novices, with its managed hosting offering user-friendly software for creating websites.

Arguably its most significant advantages when considering use in creating a car dealership website is its hundreds of thousands of themes. Among the items in its rich theme directory are numerous items that are tailored for automotive businesses. They come with ready-to-use pages, page elements, and features for showcasing your vehicle inventory, image galleries, car specifications, and much more. WordPress.com offers plenty of such free and premium themes whose demos you can browse before choosing your favorite.

WordPress.com plugins are addons that supplement the functions of the themes and the capabilities of the platform itself. Car dealership websites can leverage plugins that enhance their chances of selling more vehicles, from eCommerce and payment gateway plugins to inventory management and vehicle comparison plugins. Other plugins enable you to customize your website and its functions further so that your website suits your business uniquely.

WordPress.com websites are famously highly customizable. The platform itself has a default website builder that you can use for free called Gutenberg. It is a block-based software that has a drag & drop interface for adding elements to site pages in the form of ready-made blocks. If you want to use a different builder, WordPress.com supports different page builders, such as WPBakery Page Builder and Elementor, all of which have different advantages.

You can work on the SEO capabilities of your site easily so that your car dealership ranks higher on organic search engine results. WordPress.com avails free and premium plugins that enhance your SEO.

Unique Advantages of Using WordPress.com:

• Trusted and Reliable Platform: WordPress.com is the most widely used content management system and has an excellent community for support.
• Myriad of Themes: You get many themes with features tailored for the automobile dealership niche.
• Versatility with Plugins: The availability of plugins for almost any function in the world makes it easy to add any function to your dealership website, from management to interface functions.
• Customization Flexibility: WordPress.com websites are easy to customize due to the countless customization options and an array of page builder alternatives.
• Inbuilt SEO Functions: WordPress.com has settings and tools that will boost your search engine optimization.

Wix.com

Wix.com is one of the most popular website builders and can be an excellent choice for car dealership websites. The platform is arguably the most beginner-friendly one you can find anywhere. It comes with highly customizable templates, some of which are designed for car dealerships and car-related businesses that you can drag & drop onto your pages. When you’re working with the templates of Wix.com, you will get to work with different features within the niche, including video specs, inventory display, image galleries, and different forms.

This makes it really easy for you and your dealers to display cars and message with your customers. Wix.com has an artificial design intelligence (ADI) feature whose job is to help you create a website, even without prior coding knowledge. All you need to do is enter your website’s preferences and requirements and the ADI will generate a personalized site layout for you. This is how you’ll get to focus on your business instead of the creation of your site.

Wix.com is an easy path of access to many plugins and integrations for car dealership website functions. Since you will need dealer tools such as inventory management and appointment scheduling, you can get them easily from the app market the platform offers. All the websites you create with Wix.com will be fully responsive, which will enable your users to access all your site’s functions via different devices.

Unique Advantages of Using Wix.com:

• Intuitive Drag & Drop Interface: The Wix.com website builder with a drag & drop interface is excellent for creating your site even without technical experience.
• Wix.com ADI: This is artificial design intelligence feature known for its ease in generating personalized website layouts quickly and easily.
• Car Dealership-Specific Templates: You get many templates created for the vehicle industry that has inbuilt features for working with your inventory.
• Rich App Market: Wix.com gives you access to many integrations and plugins that boost your site’s functionality and improve the daily functions of your online dealership.
• Scalability: Wix.com accommodates business of all sizes, including ones that start small and grow with time.
• Wix.com SEO Wiz: The SEO tools and management that you get with this platform help your site’s online visibility and search engine ranking.
• Mobile Responsiveness: This is how you ensure that your site looks and performs seamlessly across all devices with optimal user-experience for your customers’ needs.

Squarespace

Squarespace is another popular site builder with different features for you to create a car dealership website. As you would expect, the platform offers gorgeous templates that boast many elements of elegance and functionality. Probably more than any of the other platforms, Squarespace has a lot of focus on visuals. This is why you’ll find it easy to showcase your vehicles elegantly and engagingly and capturing the attention of potential customers and boosting the overall user experience.

The template library that Squarespace offers has car dealership options. The templates boast dealership-specific features, such as interactive elements for dealer-customer communications. Their fully responsive nature makes it easy for users to view and interact with your website from different devices, including smartphones, tablets, and desktops. Squarespace has excellent eCommerce capabilities, such as payment gateways that enable you to sell vehicles easily off your site.

Since you will want to showcase the best images of your vehicles, you’ll find the image editing and optimization tools of Squarespace handy. They enable you to upload, customize, and manage vehicle images of different quality as you enrich your inventory. Even though it has a very quick upload process, it doesn’t diminish the image quality or the users’ browsing experience.

You get to work with different marketing tools with Squarespace. The inbuilt SEO features, analytics, and social media integration capabilities give you the perfect start. You can track and analyze your site and pages’ performance and optimize it all for better performance on search engines. These features make it easy to increase your website’s traffic too.

Unique Advantages of Using Squarespace:

• Attractive Visuals: Since the pages and other elements that Squarespace offers are easy on the eye, your automobile will be both attractive and professional.
• Outstanding eCommerce Capabilities: The eCommerce features that Squarespace offers for making your website a shoppers’ hub are as many as they are helpful.
• Automobile Specialized Templates: Among the many templates that Squarespace offers, you will be spoilt for choice when looking for those in the automobile niche.
• Mobile Responsive: The guarantee of mobile friendly websites assures you that you will take advantage of mobile device shoppers along with users of other devices.
• Outstanding Image Optimization: The platform boasts some powerful editing tools for working on your images extensively.
• Integrated marketing Tools: Your site can easily turn into a powerful marketing front if you make use of the SEO, social media, and analytics-oriented tools.

Weebly

Weebly is a simple site builder with enough flexibility to work with in creating your car dealership website. Its drag & drop interface eliminates the need for technical web creation expertise and you can create elements and manage them quickly and easily. Although you can use its tools to create outstanding pages, there are many ready pages to work with in the professional templates that Weebly offers.

Weebly is also quite impressive in the eCommerce department. Your dealers will find it easy to set up online stores through which they can showcase vehicles and interact with potential buyers. Such shops within your site enable you to expand your reach, boost your sales, and allocate commissions easily. Since the sites you create with Weebly will be fully responsive, your dealers and customers will find your site accessible from any device anywhere.

The SEO friendly nature of Weebly websites makes it easy for your inventory and pages to rank high in organic search results and garner higher customer traffic. Even without expertise in SEO, you will find it easy optimizing your content using this platform. You get to work with different marketing tools as your dealership promotes vehicles and engages your audience.

Unique Advantages of Using Weebly:

• User-Friendly Interface: Its easy-to-use drag & drop interface is perfect for users with limited technical expertise.
• Professionally Designed Templates: The excellent selection of templates tailored for car dealerships ensures visually appealing and functional websites.
• E-commerce Capabilities: Weebly allows dealers to sell vehicles online directly from their website, expanding their customer base.
• Mobile-Responsive Design: The platform ensures that the website works seamlessly with all devices, providing the dream user experience.
• SEO-Friendly Features: Weebly has inbuilt tools for optimizing website content for search engines and increasing organic traffic.
• Affordable Pricing: Its budget-friendly pricing plans make it accessible to car dealerships of all sizes. 
• Marketing Tools: The integrated marketing features you get include email marketing and social media integration for promoting vehicles and engage with the audience.

Shopify

Shopify, primarily known as an e-commerce platform, may not be the most traditional choice for a car dealership website, but it can still be a viable option depending on the dealership’s specific needs. While Shopify is designed primarily for online stores, it offers several features that can benefit car dealerships looking to sell vehicles online or complement their physical showroom with an e-commerce presence.

Its robust and secure e-commerce infrastructure makes it a top choice for any dealership that wants to capitalize on online sales. Car dealers can list their vehicles as products, complete with detailed descriptions, specifications, and images. With the addition of secure payment gateways, customers can complete purchases directly on the website.

Shopify also offers a wide range of third-party apps and integrations on its wide app store. Car dealerships can take advantage of these apps to enhance their website’s functionality, such as adding vehicle comparison tools, vehicle history reports, and appointment scheduling features.

The platform’s responsive templates ensure that the website performs well on various devices, providing potential car buyers with a seamless browsing experience, whether they access the site on their desktop, smartphone, or tablet.

Additionally, Shopify comes with reliable hosting, which means that dealerships don’t have to worry about managing server infrastructure. The platform also provides essential security features such as SSL certificates. These protect your customers’ data during online transactions.

Unique Advantages of Using Shopify:

• Robust E-commerce Infrastructure: Well-established e-commerce features make Shopify suitable for dealerships looking to sell vehicles online.
• Third-Party Apps and Integrations: Shopify gives access to a wide range of apps to enhance website functionality, such as vehicle comparison tools and appointment scheduling.
• Responsive Templates: It has an excellent mobile-friendly design that ensures an optimal user experience on different devices.
• Secure Hosting and SSL Certificates: Shopify provides reliable hosting and essential security features for safe online transactions.
• Scalability: Shopify can accommodate the growth of the dealership’s online business and handle increased traffic and sales.
• Multi-Channel Selling: It integrates with social media platforms and other marketplaces, allowing dealers to reach a broader audience.

Web.com

Web.com is a website builder that caters to businesses of various types, including car dealerships. Despite not being as well known as the other contenders, the features and templates this builder offers make it deserving of a place among them. Its professional designs and user-friendly tools are aimed at easing site creation and management.

One of the benefits of using Web.com is its template selection, which includes options designed specifically for car dealerships. These templates often come with features tailored to display vehicle inventory effectively, such as image galleries, vehicle specifications, and contact forms for potential buyers. The ability to customize these templates allows dealers to showcase their branding and create a unique online identity.

Web.com provides SEO tools for boosting your site’s visibility by web crawlers. By optimizing meta tags, content, and keywords, car dealerships can increase their chances of attracting potential customers through organic search traffic.

The platform’s user-friendly interface and drag & drop functionality make it beginner-friendly. You will then find it easy to update your vehicle inventory, add new cars, and modify existing listings. This ensures that your site stays UpToDate with the latest offerings.

Web.com offers reliable hosting and security features, taking care of the technical aspects of website maintenance. This allows car dealers to focus on their business while leaving the backend management to the platform.

While Web.com can be a suitable choice for car dealerships looking to establish a web presence, it’s essential to consider the pricing plans and features offered by the platform compared to other website builders in the market.

Unique Advantages of Using Web.com:

• Car Dealership-Specific Templates: You get templates tailored for automotive businesses, featuring built-in features for displaying vehicle inventory.
• Customization Options: Web.com grants you the ability to personalize templates and create a unique online presence for the dealership.
• SEO Tools: You have inbuilt tools to optimize the website for search engines, potentially increasing organic traffic.
• User-Friendly Interface: It has an easy-to-use drag & drop functionality for users with little technical knowledge.
• Reliable Hosting and Security: Web.com provides secure hosting and technical maintenance, minimizing website management concerns.
• Professional Design: The platform focuses on providing professional and visually appealing designs for businesses.

Driving Success: The Best SEO-Friendly Car Dealership Website Builders

In conclusion, when it comes to choosing the best car dealership website builder, there are several excellent options available, each with its own set of unique advantages. The decision ultimately boils down to the specific needs and preferences of the dealership. Let’s recap some of the top contenders we’ve explored in this article:

• DealerWebsites.com: A specialized website builder designed explicitly for car dealerships, offering user-friendly interfaces, mobile responsiveness, and robust inventory management capabilities.

• WordPress.com: A versatile platform with an extensive selection of themes and plugins, allowing car dealers to create customized and SEO-friendly websites, ideal for those seeking flexibility in design and functionality.

• Wix.com: Known for its visually stunning templates and easy drag & drop interface, Wix.com provides car dealerships with creative freedom and reliable e-commerce capabilities.

• Squarespace: Offering a blend of aesthetics and functionality, Squarespace boasts beautifully designed templates and robust image optimization, making it an attractive choice for visually showcasing vehicle inventory.

• Weebly: With its user-friendly interface and responsive templates, Weebly provides car dealers with a simple yet effective solution for building a professional online presence.

• Shopify: Although primarily an e-commerce platform, Shopify’s robust infrastructure can be suitable for car dealerships looking to establish an online sales channel and streamline the buying process.

• Web.com: With car dealership-specific templates, SEO tools, and easy customization options, Web.com aims to simplify the website creation process for businesses.

Remember, the best car dealership website builder for you will depend on factors such as your budget, design preferences, e-commerce requirements, and overall business goals. By selecting the right website builder, you can confidently drive your dealership’s success and take it to new heights in the digital landscape. Happy website building!