10 of the Best Checkout Page Examples at Present

Cart abandonment is a common but severe headache for e-commerce store owners. According to the Baymard Institute, the average cart abandonment rate is 70.19%. 

A significant portion of them cancel orders during checkout. Why? Maybe some don’t like the lengthy process or get overwhelmed by the number of forms and menus on the checkout page. 

Hence, there can be myriad reasons for cart abandonment, and they are solvable. To reduce cart abandonment and increase sales, you need to correctly design the checkout page and optimize the checkout flow. 

That said, let’s examine some of the best checkout page examples of some popular brands to understand how they design and optimize their checkout pages.

Check These 10 Best Checkout Page Examples for Inspiration 

We’ve researched so many checkout pages and only selected the best here. We believe our selection will help you make your checkout page stand out. Let’s now see these pages.

1. Amazon

Amazon is undoubtedly one of the biggest e-commerce retailers. Thus, its checkout page should be of the highest quality. Let’s now discuss how it appears to customers.

Amazon’s checkout page looks simple and does not feature any fancy colors. This e-commerce retailer uses a one-page layout for a quick checkout process. 

It gets customers to follow multiple steps to complete their purchases. However, the best part is that Amazon lets users stay on the same page during checkout. 

Not only this, but Amazon also reduces some form fields on the checkout page to help impulse buyers purchase quickly, resulting in boosting conversions.

Amazon constantly tests its checkout page for maximum conversions. Therefore, it frequently changes the checkout page and sees what works best. Like Amazon, you can follow the same strategy for the best result.

2. Apple

Apple’s checkout page is very user-friendly and has a clean, uncluttered layout. It clearly presents essential information and ensures seamless integration with Apple Pay, making the purchase process quick.

Alongside this, Apple designs the checkout process with minimal steps so users can quickly complete a purchase with a few clicks! Apple does it to increase the conversion rate.

Besides this, Apple pays attention to upselling and cross-selling its other products. Therefore, it cleverly places the “add to bag” button on product and checkout pages so that some potential customers accidentally add items to their carts.

Lastly, Apple displays the total order price at the top of the checkout page to ensure users know the price before confirming their orders. 

Apple’s checkout page is a prime example of simplicity and user convenience. You can follow Apple’s example and make your checkout page as simple as this brand’s.

3. Shopify

Shopify is a cloud-based commerce platform that prioritizes quick and secure checkout. Therefore, it has carefully designed its checkout page and kept the layout clean. 

Another noticeable aspect of the Shopify checkout page is its one-page checkout facility. This allows shoppers to complete the checkout process without sifting through multiple web pages. 

Hence, customers enjoy shopping, and Shopify benefits from increased conversion rates. 

Shopify’s checkout page automatically adapts to different screen sizes, ensuring a smooth experience on diverse devices. 

Shopify ensures SSL encryption, has fraud analysis tools, and uses trusted payment gateways to give customers confidence while transacting. This helps Shopify gain customer trust. 

This cloud-based commerce platform  focuses on reducing cart abandonment by making its checkout page simple and flexible. Whether you’re a merchant or a customer, you will enjoy the checkout experience on this platform. 

4. ASOS

ASOS, a global online fashion and cosmetic retailer, has designed its checkout page to offer a smooth and satisfying shopping experience. 

ASOS prioritizes a user-friendly checkout journey, ensuring shoppers can complete their purchases with minimal effort. This is particularly important in fashion retail, where impulse buying is common and slow processes risk cart abandonment.

When we visited ASOS’s checkout page, we noticed that the page has a minimalistic and clutter-free interface. Thus, our focus remained on completing the purchase. We could easily read essential information since ASOS used black text and white backgrounds to display the information.

As you can see from the screenshot above, we noticed an order summary displaying product details and pricing on the right-hand side. This summary always stayed before our eyes during the checkout process. 

We could easily review the order before committing to purchase. You may follow the ASOS strategy to keep your checkout page simple yet highly converting.

5. Best Buy

Best Buy, a leading electronics and appliance retailer, offers customers a highly refined checkout experience. Its checkout page simplifies purchasing and helps Best Buy achieve customer trust and loyalty. 

For example, Best Buy offers a robust guest checkout process, reducing barriers to completing purchases. Shoppers can later create an account and save details for future transactions.  

This platform’s checkout page avoids unnecessary clutter. Bold headers, ample white space, and intuitive input fields effortlessly guide shoppers through checkout.  

Best Buy integrates suggestions for complementary products (like accessories) or extended warranties during checkout. This strategic upselling enhances the customer’s purchase while boosting average order value.

The checkout page is fully optimized for mobile and desktop users, ensuring a consistent device experience. Lastly, Best Buy has a live chat option on the checkout page, allowing shoppers to address concerns without abandoning their carts.  

The company’s ability to balance simplicity and functionality offers customers a hassle-free and enjoyable checkout experience.

6. Etsy

Etsy is a famous marketplace that encourages creative people who create arts and crafts to sell their products online to an international audience.

Etsy offers customers a multi-step checkout to smoothen their purchasing process. The checkout page is SUPER simple, as shown in the screenshot above. 

Once you enter the multi-page checkout flow, you’ll see a simple page with clean, simple forms. The security logo at the top ensures your data is protected.

On the other hand, the progress bar at the top helps you see where you are at the checkout flow, reducing uncertainty. The Etsy checkout page is clutter-free and intuitive, a prime example of a modern-day checkout page. You may take inspiration from its checkout page while building yours.

7. Nike

Nike, a famous footwear and apparel corporation, has a world-class online store with a minimal design. But its checkout page takes the minimalism in design a bit further. 

Like Etsy, Nike has a simple checkout page with no fancy background design. To complete a purchase, you just follow only three steps. The best part is that you will encounter all three steps on the same page! 

As a result, you remain focused on entering purchasing details and placing orders. When filling out the checkout page, if you run into any problems or have a query, you can head to the phone number or Live Chat section at the top right to address your issue. 

If you get answers to your queries, you’ll be highly likely to complete the order instead of abandoning your carts. That’s what Nike wants; therefore, this brand has cautiously designed its checkout page to reduce cart abandonment. 

To conclude, Nike features one of the best checkout page examples. Its checkout page eases customers’ shopping experience and enhances the joy in their shopping journey.

8. Walmart

Walmart, a renowned omnichannel retailer, has an excellent quality checkout page to take inspiration. Although its checkout flow begins with a popup asking shoppers to create an account, which is a bad practice, the checkout process gets smoother eventually. 

However, Walmart has a reputation for offering huge savings, which works as compensation for signing up with Walmart during the checkout. If you can do the same, ask customers to create an account at the time of checkout. 

Once your targeted customers create accounts, take them to a single-page checkout and help them know the estimated delivery dates with a notification like Walmart. 

Additionally, show an order summary box on the right side and highlight savings customers achieve through offers or account creation. This will motivate customers to reach the finish line. 

Finally, Walmart implements transparent strategies in its checkout process, leading to higher sales and revenue. These strategies include upfront communication about the product cost and shipping fee. 

9. Zara

Zara is a popular fashion brand known for its trendy collections. Its website is simple yet eye-catching, and its unique product display attracts customer attention. 

So, if you seek product page examples, study Zara’s product page. But we are here for the checkout page example. So, let’s stick to that and discuss how Zara stands out with its stunning checkout page.

Zara’s checkout page is a pinnacle of clutter-free design. The page is clean for easy navigation. This page features a minimal number of form fields to speed up the shopping. 

So, when you build a checkout page, keep as few form fields as possible, keep the page clean, and don’t fill it up with unnecessary information to provide your targeted audience with a faster and smoother buying experience. 

10. Allbirds

Our last pick is Allbirds, a footwear company built on Shopify. That’s why its checkout page is designed using Shopify. When you visit its checkout page, you’ll see it is clean and minimalistic. 

You won’t see any header, footer, or menus with several links to distract potential buyers. Instead of distracting customers, Allbirds encourages them to purchase fast without dealing with the form, thanks to the alternative payment options at the top. 

On the right, this checkout page has an order summary with a detailed cost breakdown, helping this brand build customer trust. It also utilizes this section to display relevant/other products for upselling and cross-selling. 

Allbirds enables users to purchase products without creating accounts, allowing customers to enjoy hassle-free shopping. You can apply Allbirds’ strategies to your checkout page to reduce cart abandonment and increase sales. 

Key Features of a High-Converting Checkout Page

As you know, the checkout page is crucial in increasing sales. Ensure your checkout page is top-notch and contains all the features of a high-converting checkout page. Here are the features your checkout page should have:

• Clear product details
• Clear CTAs
• Price breakdown (including shipping fees)
• Simple form fields
• Minimal input (Only ask users to submit essential information)
• Autofill capabilities
• Security icons
• Mobile-friendly and clutter-free design
• Multiple payment gateways
• Guest checkout facility
• Return and refund policies
• Persuasive messages
• Multi-step checkout process
• Single-page checkout

These are the features your checkout page must have to provide customers with a smooth shopping experience.

Checkout Page Best Practices – Optimize Like a Professional

You know what features your checkout page should contain. Let’s now learn some best practices and strategies to make your checkout page high-converting. 

I. Enable Guest Checkout

Nobody likes hassle while shopping online, and many find creating accounts during checkout a BIG hassle. Therefore, enable guest checkout at your store to allow potential buyers to purchase products without creating accounts. 

II. Offer Multiple Payment Gateways

Provide customers with a wide variety of payment gateways. The more payment options your store offers, the more customers can purchase your products. 

Thus, in addition to integrating the popular payment gateways, include as many payment options as possible in your e-commerce store. 

III. Display Trust Signals

Show trust signals and badges to give prospects peace of mind during checkout. When you display badges on your products (e.g., best selling), it assures potential customers that they are purchasing the best product. 

So, use badges to increase sales. If you built your store on WordPress, try ShopBuilder to display product badges.

IV. Refine the Checkout Page

Simplicity is key to customer engagement. Remember, you can create a positive impression among your customers and build loyalty by offering them a smooth checkout experience. But how do you do that?

You can achieve this by refining the checkout page. Remove unnecessary steps and form fields to allow customers to purchase products quickly. Accomplish this challenging job with ease using our ShopBuilder on your WooCommerce store.

V. Provide a One-Page Checkout

As you know, people like distraction-free shopping experiences. So, keep them on one page instead of sending them to multiple pages when they complete a step involved in checkout.  

Allow them to buy items without browsing multiple web pages. Doing so will help you reduce cart abandonment and increase sales. 

Frequently Asked Questions (FAQs)

What is a Good Checkout Page?

The best ecommerce checkout page is simple, intuitive, and easy to navigate. Such a checkout page offers customers an easy, fast, and secure checkout experience. 

In short, customers experience no distractions or hassles while purchasing products using a good checkout page.

What’s the Ideal Format for Checkout Pages?

You can find two checkout formats: one-page and multi-page. Both formats have pros and cons. While the one-page checkout lets customers complete the purchase without leaving the page, it may overwhelm users with its several forms, menus, and buttons. 

On the contrary, a multi-page checkout appears less overwhelming since it contains a few page elements. However, this checkout page format can leave customers uncertain about what’s coming next or how long the checkout process will last. 

How Do I Optimize My Checkout Page?

We’ve already discussed how to optimize a checkout page. Here’s a rundown once again. Enable guest checkout in your store. Ensure your checkout page is easy to navigate. Offer multiple payment gateways.

Use clear and concise copy. Clearly display product information, pricing, and additional cost. Reduce steps and forms involved in checkout. Utilize trust signals and badges. 

Design Your World-Class Checkout Page

We’ve seen some of the best checkout page examples of diverse brands in this article. No wonder all these brands mastered the best practices of checkout page design, and you should follow them to get similar results. 

However, you may not always get the best result since every business differs. Hence, look beyond checkout page design best practices and gather insights into your customers. 

Inspect how visitors behave on your checkout page and why they abandon carts. 

Once you understand why, optimize your checkout page to be more user-centric, increasing your conversion rate!