If you want to take advantage of your traffic via email marketing to increase your conversion rates, you need the best newsletter plugin for WordPress websites.
Your email marketing could be aimed at giving your prospects and customers refreshing blog posts, sales promotions, or any other helpful information. Having an email newsletter could be what you need to gain feedback and foster trust with your customers. Specific reasons for relying on email marketing plans could include the following:
- Fostering customer loyalty: as you reward your connections with promotions and problem-solving content, they’ll grow fond of your business and brand.
- Lead generation: you can use your emails to nurture your leads into customers or subscribers by offering free trials and coupons.
- Increasing ROI: email marketing generates an average return on investment (ROI) of $42 for every dollar.
Having one of the best email marketing plugins for WordPress should help you create and send newsletter emails from your site’s admin dashboard. They will also help you create beautiful popup and regular forms to attract more visitors to your mailing list. There are plugins that are designed solely for the growth of your email list and increasing your email subscribers.
We have laid out this catalog to help you pick out the best newsletter plugin for WordPress to suit your needs. Take a look and find the plugin that will help you build and grow and email list that can increase your conversions.
Best Newsletter & email marketing WordPress plugin listed bellow:
Icegram Express is a comprehensive newsletter plugin that will help manage your entire newsletter operation centrally. You can collect leads easily by inserting a nicely designed subscription box anywhere on your site. This free newsletter plugin for WordPress will save your time significantly by sending your subscribers email notifications each time you post a new blog. Icegram Express also facilitates the creation and distribution of broadcasts using the HTML editor via CRON or manually.
Unlike most free email marketing WordPress plugins, Icegram Express has incredible storage allowances. It lets you store your data, including unlimited contacts on your servers. This plugin enables you to create unlimited post notifications, forms, and contact lists. With Icegram Express you can check for spam subscriptions with domain blacklists. You can activate the option to receive email notifications whenever a new user signs up. Your users can then receive automatic welcome emails with an easy-to-add unsubscribe link.
The premium version of Icegram Express comes with more benefits than you can count, including granting premium users access to role-based features. You can use this version to create auto-responder email sequences that will be useful when onboarding contacts and sending them update notifications. Icegram Express MAX will help you create unlimited post digest. You can also schedule the time when certain emails will go out automatically. This premium plugin will help you guard your email list from bot attacks using captcha and even clean up your email list automatically.
Icegram Express MAX has the most gorgeous offer and promotional templates that keep your leads engaged with your content. Some of the email templates are for new blog posts so that your users will go and read your new posts. To keep your list clean, you can activate automatic spam score checking. You will also have email open tracking, link tracking and UTM tracking so that you will know how your emails are performing with your targets.
Pricing: A free version along with a premium one costing $129 a year.
- Unlimited lists
- Unlimited forms
- Unlimited contact storage
- GDPR ready
- Seamless WordPress integration
- Automatic email list clean up (premium)
- Open email tracking (premium)
- Automatic spam score checking (premium)
MailChimp is arguably the most renowned free newsletter plugin for WordPress. It enables you to grow your email list and write the best possible newsletter. It is incredibly user friendly, enabling you to link your site and MailChimp account in seconds. If you have pre-existing forms on your site, the plugin will integrated with them seamlessly, but it still facilitates the creation of your own opt-in forms.
The signup forms that come with MailChimp are elegant and optimized for mobile users. You can customize all the form fields. This free email marketing WordPress plugin integrates seamlessly with other related plugins, including the Contact Form 7 with which you can create and manage unlimited forms. Other form plugins you can use include Gravity Forms, Ninja Forms 3, and WPForms. The compatibility of MailChimp with Easy Digital Downloads enables you to provide pdf files for download on the forms and emails you send.
The premium MailChimp version comes with some extra benefits, including the possibility to create and manage multiple forms. Although the free version comes with compatibility for WooCommerce, this version has advanced integration with the platform. This version also comes with advanced settings and options for email notifications. MailChimp PRO comes with many styling options for your forms along with detailed reports and statistics for email and form performance.
Pricing: The lifetime version of MailChimp is free while the premium one goes for $59 a year.
- Beautiful signup forms
- Compatible with all major form plugins
- Google reCAPTCHA
- Boxzilla popups
- Highly extensible
- Email notifications
- Form styling options
Sendinblue is a robust all inclusive email marketing plugin that covers it all from email marketing campaigns to contact lists. It comes with a subscription form designer that supports direct HTML and CSS editing. You can integrated a subscription form as a shortcode or widget anywhere on your pages or posts. Sendinblue allows you to use a double opt-in confirmation or send a confirmation email automatically once you’ve chosen an email template and sender.
This free email marketing WordPress plugin supports the smoothest management of contact folders and lists. You can even import contacts as TXT or CSV files. Sendinblue supports advanced segmentation, which enables you to filter contacts to come up with users with a specific common characteristic. The plugin lets you work unlimited custom fields into your contact lists.
Sendinblue supports easy creation of marketing campaigns with incredibly responsive drag & drop email building tools. You don’t have to create all email templates from scratch; this plugin comes with many premade mobile-friendly templates. You can personalize the subject and content easily. Sendinblue lets you render tests for inbox and design for different devices and clients.
You can also schedule your campaigns easily. If you want to replace the default STMP, all you have to do is use the wp_mail function. With Sendinblue, you can create transactional email templates that you can reuse via the API. The plugin also lets you work with exhaustive statistics, including the delivery, opening, and clicking of your email.
Pricing: The lowest premium plan of Sendinblue goes for $25 a month (not a year)
- Extensive subscription form features
- Easy contact list management
- Drag & drop email building
- Enhanced email delivery and tracking
- Marketing automation
- Real-time and in-depth email statistics
- URL redirection on subscription forms
- Email campaign scheduling
ConvertKit is another contender for the best newsletter plugin for WordPress. It enables you to design subscription forms within your site and append them automatically to any page or posts. With this plugin, you can configure your signup forms to send free content like PDFs. You can even set the forms so that they appear the instant a user wants to leave a particular page. ConvertKit lets you set a default form that will appear at the end of every post of a particular nature, including WooCommerce products. You can turn off any form you’ve embedded for the entire site or for individual posts or pages.
The plugin also facilitates the insertion of its amazing premade landing page designs in your site. You can also customize and brand them extensively. ConvertKit has a meta box with extensive settings through which you can choose and display a landing page. The email marketing feature is perfect for sending email newsletters to leads and subscribers. You can embed previous email newsletters on your site so that new users can update themselves on your email content.
ConvertKit enables you to sell products off your site by embedding buttons or link text. It comes with preinstalled addons. You get Elementor, which has ready form and broadcast widgets for your contact lists. On the other hand, the Contact Form 7 simply facilitates the filling and submission of subscribe contact forms. The WishList Member plugin enables you to subscribe, unsubscribe, and tag your users based on their membership levels.
ConvertKit comes with its own plugins for further functionality, including ConvertKit for WooCommerce and ConvertKit for Gravity Forms. The former enables you to display different sequences to your customers at checkout before sending order data to ConvertKit. The latter is for Gravity Form submissions. All the major functions of ConvertKit have relevant shortcodes with which you can add them to your site.
Pricing: ConvertKit has a premium version that goes for $9 a month.
- Premade landing pages
- Email newsletter broadcasts
- Customizable form display criteria
- Setting of default form to display
- Contact Form 7
- WishList Member
MailPoet is a premium and free email marketing WordPress plugin that helps you create, develop, and manage your email marketing campaigns from your WordPress dashboard. You can create and insert newsletter subscription forms into your website. From the WordPress dashboard, you can also manage your subscriber lists as you build and send them newsletters. MailPoet makes it easy to create post notification and welcome emails that will go out automatically.
MailPoet comes with an easy-to-use WordPress newsletter builder and beautiful responsive premade templates. You won’t need to configure any part of the forms or emails to start using them. This plugin is GDPR compliant and its free plan is perfect for those who are just starting out with their marketing campaigns. MailPoet comes with highly advanced functionality to help boost your growth. You can manage everything from the WordPress admin dashboard.
This plugin offers various options for segmenting subscribers based on their behavior and interest. MailPoet has various premade and fully customizable email subscription form templates for all your needs. The specialized WooCommerce emails include product category, specific product, first purchase, and abandoned cart emails. MailPoet comes with a dependable email delivery sending service, which will require that you purchase a premium plan of the plugin.
Other benefits of having a paid plan include the detailed engagement statistics that build on the basic statistics that the free version offer. Additionally, you also get Google Analytics. MailPoet premium offers much more flexibility in your conditions for segmenting subscribers. You will have all the information you need with the paid plans’ priority customer support and the free-to-access knowledge base and community forums.
Pricing: The lowest priced premium version goes for $10 per month.
- User friendly newsletter builder
- Native email sending service
- GDPR compliant
- Google Analytics integrated
- Custom WooCommerce transactional emails
- Elegant premade email templates
- Excellent subscriber segmentation options
- Great customer support
Despite being basically a popup builder, as its name suggests, Popup Builder is an amazing tool for anyone looking to work on their email marketing campaigns with a zero budget. You get MailChimp, Contact Form 7, Ninja Forms, Gravity Forms, Formidable Forms, and WooCommerce among other preinstalled plugins. With these addons, you can use Popup Builder to create contact and newsletter subscription forms and manage contacts. The added advantage of popups comes with different popup types, events, and conditions.
Popup Builder has the most intuitive and user friendly interface for ease of use. You can use the automatic popup options the plugin offers to draw more subscribers. Although you will find the subscription popup in the free version, you will have to purchase the premium version for the MailChimp and WooCommerce popups. The best part about all these popups, both paid and free, is that they’re all premade, so no effort is required.
This plugin provides amazing targeting settings, including segmentation based on location, demographics, user interests, and user behaviour. Popup Builder has flexible customization settings. You can create custom popup designs with branded colors, texts, backgrounds, borders, and overlays. The plugin lets you choose the perfect opening and closing styles for your popups. You’ll find the customizations effective in increasing your conversions, since research shows well-designed popups performing better.
The premium Popup Builder version enables you to target your popups easily using URLs, countries, locations, browsers, and operating systems among other targeting features. With segmentation features like gender and GDPR field, you can generate leads and boost conversions significantly. This pro version of Popup Builder makes it easy to automate lead engagement with its automatic responder. It also offers intense analytics, so you can gauge the effectiveness of your popups.
Pricing: The free version is great, while the premium license costs $49.95 annually.
- Unlimited popups
- MailChimp ready
- Different form plugins integrated
- Mobile friendly
- Fully responsive
- Excellent design options
- Multisite compatible popups
Newsletter is the real deal in the world of newsletter and email marketing system plugins. It enables you to create responsive newsletters and emails easily using its drag & drop builder. This free newsletter plugin for WordPress is powerful enough to handle unlimited subscribers and newsletters with comprehensive statistics and meticulous tracking. As you bring on new subscribers, you check for spam users with captcha, Akismet, and domain/IP blacklists. Newsletter offers elegant and customizable subscription pages, widgets, and custom forms.
You can control the delivery speed of your emails from as low as 12 emails per hour to whatever much your website can handle. When you use Newsletter, all the messages you craft for your emails will be fully translatable without PO or MO files to edit. The plugin supports WPML, Polylang, and Translatepress. You will remain GDPR compliant with your popups and forms. Newsletter supports advanced targeting with different options like ‘at least one’, ‘not in’, and so on.
This free version of the plugin comes with the WP Registration addon that brings in all your site’s registered users as subscribers. You can showcase all the newsletters you’ve sent out on a single page with the Archive addon. Newsletter supports the provision of premium content for subscribers with the Locked Content addon. On the other hand, the SMTP addon delivers your newsletters with an external SMTP. Advanced Import lets you import contacts by copying and pasting from a file to your site with full mapping.
The premium version of Newsletter comes with many more premium addons, including Automated and Autoresponder for generating and sending newsletters and followup emails. Other addons in the premium version include Contact Form 7, Ninja Forms, WP Forms, Google Analytics, Subscribe on Comment, and WooCommerce integration.
Pricing: The premium version of Newsletter goes for $69 a year. The free one is also quite impressive.
- User friendly drag & drop newsletter composer
- Unlimited newsletters
- Unlimited subscribers
- 4 subscriber spam checks
- Subscriber listing
- Advanced targeting
- Subscription widget
- Subscription custom form
- Subscription page
Despite being the only plugin without a free version in this list, Mailster is one of – if not the best newsletter plugin for WordPress. For a premium plugin, it is incredibly easy to set up, since all you have to do is import data from your CMS or Excel file, pick your preferred newsletter templates and send. Mailster offers a drag & drop editor with which you can create and customize templates and campaigns with no coding skills needed.
This plugin offers over 400 free and premium email template designs for different purposes. With Mailster, you can send your most recent products, posts, and custom post types in your email campaigns easily. You can send automatic welcome, birthday, and follow-up campaigns. You will have easy access to previews of email campaigns before they go out.
Mailster is compatible with almost any plugin that you may need for email marketing purposes. It also supports the use of any email provider, including AWS, MailGun, Spark Post, Mailjet, SendGrid, Mailersend, and Gmail. The plugin supports email deliveries based on the varying timezones of your recipients. Mailster comes with over 15 versions for different languages. It is also fully GDPR compliant.
With advanced segmentation, Mailster enables you to target very specific groups of subscribers, therefore becoming more personable. Not only do you receive comprehensive performance reports with this plugin, but you also get advanced campaign insights. You have full control of your data. Mailster makes your job easy with autoresponders and email sending automation.
Pricing: Access to the premium features costs $89 a year.
- Over 400 free and pro email templates
- Advanced segmentation
- Available in 15 languages
- GDPR compliant
- Full data control
- Campaign insights
- Multiple email provider support
- Easy existing data import
AcyMailing is an affordable and user friendly best newsletter plugin for WordPress websites. It offers a versatile subscription form in the form of a widget. You can handle the subscription of registered users as well as visitors while filtering false email addresses with the invisible Google reCAPTCHA. AcyMailing records the IP addresses of your users to keep you compliant the laws of all countries. You can import your users from anywhere and manage user lists easily.
AcyMailing is capable of automatically subscribing your users to any number of your lists that you want as they register to your site. This free newsletter plugin for WordPress cleans your contact lists based on the bounces that your site has seen. AcyMailing sends your users the perfect message at the perfect time. You can keep your users close to you using the automated mass action feature for welcome and birthday emails. It can send WooCommerce cart abandonment reminders, follow-up newsletters, and scheduled newsletters.
Creating newsletters has never been easier than this best newsletter plugin for WordPress makes it. It enables you to create with a drag & drop interface. You can include your WordPress posts in newsletters easily along with automatic opt-in and unsubscribe links. AcyMailing makes it easy to personalize email messages with user information. You get fully responsive templates, complete with desktop and mobile previews before they go out.
To avoid your emails going to the spam folders of your users, AcyMailing employs a queue system to send them so that they overcome all server limitations. It also uses AB testing and a newsletter spam test tool. The detailed statistics that this plugin offers allow you to adjust your marketing strategies for the better. AcyMailing offers sending performance, user results, and engagement statistics. The integration of this plugin with various addons eliminates the limits on your email marketing plans.
Pricing: The premium version of AcyMailing is available at $29 every year.
- Sendinblue integration
- Queue sending to avoid the spam box
- Amazon SES integration
- Advanced newsletter statistics
- CAN-SPAM compliant
- Mailgun integration
- Frontend newsletter archive section
- Fully multilingual interface
Noptin terms itself as a simple newsletter plugin for WordPress websites. It lives up to the hype with a lightweight build that is also highly functional. The plugin allows you to create as many newsletter subscription forms as you want and place opt-in forms anywhere on your site using shortcode. Noptin lets you choose whether you want to display your opt-in forms in a lightbox or popup. If you have widget areas on your site, you can place as many newsletter subscription widgets on all of them.
With its lightweight nature, Noptin allows you to scale up to thousands of subscribers without compromising your servers. By recognizing that repeat visitors are likelier to convert than new ones, this plugin capitalizes on notifying your email subscribers each time you make a new post. Your users can signup for your newsletter using different types of opt-in form types. You get two newsletter optin widgets and embedded email opt-in forms that can go in a page or post using shortcode.
Noptin enables you to insert content upgrades to your newsletter opt-in forms. Once you make the lead magnet URL the redirect URL, all your new subscribers will easily download your lead magnets upon subscription. You can send one-time email newsletters to your subscribers whenever you like, but there’s no limit to the number of emails you can send.
Pricing: The most affordable Noptin plan goes for $59 a year.
- Automated post notifications
- One-time email newsletters
- Content upgrades with lead magnets
- Two newsletter opt-in widgets
- Embedded email opt-in forms
- Unlimited subscribers
- Lightweight and fast
Bottom Line: The Best Paid and Free Email Marketing WordPress Plugin
Email marketing is an essential part of revenue generation for any website that is user-engagement or profit-oriented. There are a few places where you could start when planning your email marketing strategies and campaigns, and having a plugin for it is as good a place as any. We’ve listed for you 10+ excellent plugins that you can use for any genre of website.
When you choose the plugin that you want, you have to go with the one that prioritizes the same things as you. However, since you get free versions all over the place, you can trial and error and see the one you like best. I wouldn’t do that, seeing that time is money and all, which is why I have a favourite or two. You can list the features you like best in your final three and see the one that beats the rest.
All the best creating your email marketing campaigns and sending out your newsletters.