How to add FAQ schema in WordPress

Are you looking to set up FAQ schema on your WordPress website? This article is a step-by-step tutorial, complete with images, to help you get that done.

FAQs (frequently asked questions) are often presented on a website as a list of questions and answers on a single page. They usually focus on a particular topic, brand, or product and address the issues or queries customers might have.

Do you really need FAQs?

If your users need many FAQs, it may imply that your blogs and other content isn’t giving them enough answers. Many people complain that they rarely answer the questions the consumers have. You might also say that they’re a lazy way of responding to the queries and that detailed content is the better alternative.

However, this is not to disparage FAQs in any way. You can utilize them wisely and provide value for your users. Users know what they’re looking for and how FAQs works, so they’ll know right away if your FAQs in their organic search results will be of help.

Word of the wise: don’t spam your FAQ page with endless questions. Find out the questions that your customers are most likely to ask and answer only those.

What is FAQ schema?

FAQ schema, alias ‘structured data’ is an automatic markup code that you insert on a web page for search engines like Google to consider it an FAQ section. Such a setup gives you a high chance of Google displaying an FAQ snippet and other of your FAQs.

Adding FAQ schema can help significantly enhance your SEO ranking and organic click-through rate because it makes your FAQs appear in the organic Google search results.

What is the importance of having FAQ snippets in Google searches?

The main reason why you should FAQ schema on your WordPress website is that it boosts the likelihood of Google giving you an FAQ rich snippet in organic search results. Many users will often prefer a short question and answer and you will serve them with your FAQs. 

The question and answer format of FAQs makes it easy for search engines to comprehend your content. If you have relevant responses to questions, they will process them and possibly include them in text and voice results.

Voice assistants base their operation on the principle of this brevity. When someone asks their voice assistant the question that you have, the assistant will be in search of a brief and relevant response. If you have the answer, it may be the one that the Google Assistant uses.

How to Add FAQ Schema in WordPress Using a Plugin

When adding FAQs to your website, you’ll most likely go about it in two ways. The first way is creating an FAQ section for your frontend users to view. The second one is what our article today is all about; it’s the addition of backend schema markup or structured data, which search engines detect. Interestingly, you can employ one without the other.

Most site owners like to create FAQ sections but many neglect schema markup. If you are one of them, all you need to do to have markup is use an excellent plugin, such as our top-rated Review Schema plugin.

How to Use the Review Schema Plugin

The Review Schema plugin is free and lets you add FAQ schema to any of your pages and posts. As with all free plugins, you start by installing and activating it from your WordPress dashboard. Here is the list of 10+ best schema plugin for WordPress

Step 1: Install and Activate Review Schema

Review Schema WordPress plugin

You start by going to the Plugins item on your admin area and then the Add New one below it. The next screen will have a list of plugins and a search box in which you should type Review Schema. Click Install Now and then Activate and the plugin is ready to use.

Step 2: Setting Schema JSON-LD

schema plugin settings

Once you have the plugin, the next step is to configure the settings as follows:

  1. Click on the Schema tab first to add custom Google schema JSON
  2. Enable the Custom Rich Snippet option so that you can set your custom schema data and effectively override automatically generated settings.
  3. Select the FAQ snippet category.
  4. The FAQ Meta fields will appear for you to fill the URLs and other details.
FAQ schema settings

Step 3: Testing Your WordPress FAQ Schema

When you’re done, you can test your FAQ schema markup using the Rich Results Test Google page. All you have to do is enter the URL of your page or post with the FAQ schema and click Test URL.

Schema validator

Google will test for all kinds of schema markup, including FAQ schema and you’ll just have to expand the results under the FAQ heading. You can then see the Q and A pairs that you created as FAQs. If they look the way you set them up, then you’re good to go.

If not, you should recheck to ensure that you set up your FAQ schema perfectly. Alternatively, you can clear your WordPress cache.

Bottom Line

Hopefully, this piece was of immense help in your process of adding FAQ schema in your WordPress website. We have experience using Review Schema on websites and it’s our favourite choice for different schema types. If you need rich Google snippets for different schema types, you can work with this free plugin or its premium version. All the best in your venture.

Editorial Staff at RadiusTheme is a team of WordPress experts lead by Mamunur Rashid. We have been developing WordPress Themes and Plugins from 2016, Also creating various WordPress tutorials.