The restaurant and food business has been growing exponentially for a very long time now. In this post You get the information of best wordpress restaurant themes. This stroke of fortune has come along with stiff competition in the industry.
One of the challenges that new entrants, as well as some old players face, is creating a brand for themselves. A restaurant needs to get the word out by employing the right marketing strategies. One of these strategies would be the creation of a restaurant website. A good website will engage and draw customers your way. Before most people visit a restaurant, they seek information regarding it on the internet. To tap these customers, you need an informative, attractive, and useful website. If you don’t have coding skills, you need to save time and money by selecting an appropriate best restaurant WordPress themes for your website.
There are tons of restaurant WordPress themes available to you. Most of these themes are affordable and easy to use. The crafting of the features of these themes is ideal for restaurant marketing. These features work together to give your website your desired look. You can customize the theme of your choice; however much you want so that your restaurant website will appropriately represent your restaurant.
The features of these themes, as well as options and plugins, are different. This variety is the reason why you need to browse through this list and see which theme perfectly suits your restaurant. The following is a list of the best WordPress themes and their unique features from which you can choose the one you prefer.
Top restaurant WordPress themes listed bellow:
|Barista||4.79 / 5||$69|
|Red Chili||4.65 / 5||$39|
|Cristiano||4.86 / 5||$60|
|Spoon||4.90 / 5||$59|
|ROSA||4.68 / 5||$75|
Creativity in a restaurant website is what brings the difference between a regular and a classy one. Deliciko proves creativity in every element that’s used in creating the restaurant WordPress theme. It comes with four pre-made demos that contain everything that you’d ever need on a website. All you have to do is utilize the One-Click Demo Installer to import the demo you prefer in seconds and customize its appearance as you add content to your pages. Deliciko utilizes the unique Unyson framework for an exceptional user experience.
You can enable your customers to make reservations easily with the OpenTable plugin. You’ll need feedback from your clients, which is vital in helping you improve your services. You can get the feedback from the food review page through which Deliciko allows your clients to rate and comment about your food.
As one of the best restaurant WordPress themes, Deliciko offers a wide variety of element layouts. This restaurant WordPress theme from Themeforest has three menu layouts with ease of use and customizable styles. You can choose from the four stunning header layouts that come with Deliciko. You can then customize your header of choice to match your brand and beauty preferences.
Canteen is one of the most exceptional WordPress themes for online ordering and making reservations. If you’re searching for one of the best restaurant WordPress themes with Elementor page builder compatibility, then you’ve found one. With this page building plugin, you can build pages quickly from scratch or edit the preexisting ones from the theme demos. What’s more, you can do all this using a drag & drop interface. All files and codes that are used to build Canteen are well-organized and adequately commented for ease of customization.
This restaurant WordPress theme on Themeforest comes with the fantastic Redux framework, which is arguably the best WordPress block templates plugin. Therefore, you can expect an unmatchable editing experience, which is even further enhanced by the presence of the Live Customizer. You can view live previews of all your customization work without leaving having to load the actual page. With the One-Click Demo Installer, you can import the pre-made demos on Canteen onto your website in a single click.
Since this restaurant WordPress theme is based on Bootstrap, which is a responsive framework, you can expect fully responsive and mobile-friendly elements. You will enjoy the most seamless experience with HTML5, CSS3, and jQuery. Since Canteen is clean and has a minimal layout, your content easily takes centerstage without unnecessary flashy elements stealing the show.
RedChili is one of best restaurant WordPress themes that stands out with amazing features. For any food business, fast food, catering service, bakery, coffee shop, pizza, etc., this theme is ideal with a functional layout.
This theme is highly customizable with drag & drop WPBakery Page Builder, and Layer Slider included. RedChili offers more than 30 different demos with distinct page styles. Your first appearance will always look fresh with 12 separate homepages. This theme has 5 diverse header styles which allow you more than 10 header variations.
It comes with numerous pages with all the features you’d need, such as recipe page, news detail, blog, about, different food menu, among many more. This theme has fantastic food menu styles on which to display what you’re selling. The flexible and powerful admin panel by Redux gives you the power to manage every aspect of your website from one place.
RedChili keeps providing free updates for their users. The latest updates include a new WooCommerce food menu with a beautiful look and great usability. Along with WooCommerce plugins, this theme comes with more premium plugins FoodMenu PRO, WPBakery page Builder & Layer Slider. that save you $85. This theme is fully responsive on all devices and is mobile friendly. For extensive coverage of clientele, RedChili is RTL supported too. It’s a gem.
Linguini is one of the most versatile restaurant WordPress themes, which perfectly suits other close industries, such as cafés, wineries, steakhouses, and bistros. It comes with three pre-made demos that are virtually a trio of comprehensive websites, ready to import with the One-Click Demo Installer. You can then customize it to match your brand and preferences as you view the real-time changes using the Live WordPress Customizer.
Linguini offers unlimited color options, from where you can straightforwardly choose the color that matches your brand best. This awesome Restaurant WordPress theme for online food ordering has an effective reservation system, complete with a reservation form with data validation and email notifications. The theme allows you the best restaurant menu management with American, European, and other menu styles and other impressive features.
This restaurant WordPress theme on Themeforest has great event management with dates, time, status, location details, ticket button, and ticket price. Linguini is ready to translate with the Loco Translate, Polylang, and WPML plugins. As one of the best restaurant WordPress themes, it comes with the most divine navigation. You have a drag & drop menu manager, optional sticky navigation, and up-to-level-three navigation. You receive a widgetized homepage, sidebars, footer, and six custom widgets right out of the box.
Do you need an excellent restaurant WordPress theme for online ordering with which you can create a café, bistro, bar, saloon, or tavern website? Resca offers all these qualities and so much more. You can easily post pictures of your meals, detailed meal descriptions, prices, recommendations, specials, and any new meals. This restaurant WordPress theme is fully responsive with a Retina ready layout; your menus and food images have never looked as great on any device as they will.
Easily one of the best restaurant WordPress themes, Resca comes with an easy to use the contact form with the Contact Form 7 plugin, so your customers can provide you with feedback and questions. You also get the inclusion of the Google Map and contact information (email address and phone number), which come in handy if you want your customers to contact you quickly and directly. Resca also comes with the ‘About Us’ page, which gives your customers the background information of your establishment.
Since Resca comes with three readymade demos for restaurants, coffee, and a one-page site, you can choose to run various businesses. Furthermore, the restaurant WordPress theme on Themeforest avails WooCommerce so you can sell anything you want right off your site. You can boost the reputation of your business as Resca provides a social media feature for displaying social information. It helps bring customers from Instagram, Twitter, Facebook, blogs, and newsletters.
Cristiano is a beautiful WordPress for restaurant businesses and other related establishments. It would help if you had beauty and elegance in a restaurant website, and this restaurant WordPress theme gives you that. It offers a simple but attractive restaurant menu for displaying the meals you’re selling. Your homepage comes with a sleek presentation slider for showcasing anything, from images of your meals to meal preparations videos.
This theme justifies its place among the best restaurant WordPress themes by offering a plethora of layout options. You get 4 header layouts, which are also incredibly customizable. Cristiano comes with 6 style variations for item images in the menu categories. It allows you to choose between wide and boxed page layouts. If you prefer your restaurant website to have a boxed layout, it offers 11 creative backgrounds, specially crafted for the layout. This restaurant WordPress theme with Elementor comes with 15 incredible widgets for Elementor page builder.
With Cristiano, you can sell and deliver dishes to your customers with an easy online order management system. This restaurant WordPress theme for online ordering comes with an open table widget for online reservations. If you want to display your locations on Google Map, you only need to enter your coordinates. This restaurant WordPress theme on Themeforest offers a widget-ready footer and a sidebar for the blog post page. The footer also accommodates a social media profile.
Delicieux is a premium restaurant WordPress theme, which offers a friendly design for the ultimate user experience. The extensive admin panel is perfect for managing the entire website from one place. This is made possible by the tons of features it has to offer. Delicieux offers unlimited color options for you to choose from and apply using the Live Color Changer. What’s more, you can make these color changes right from the admin panel.
As one of the restaurant WordPress themes on Themeforest, Delicieux comes with an intuitive drag & drop page builder with which you can create a website straightforwardly. This restaurant WordPress theme for online ordering supports localization, with a ready .pot file, for easy customization of your website. Delicieux is SEO ready; therefore, you can enhance your search engine presence with a few enhancements of your theme. However, its SEO preparedness will still give you reasonably good rankings on search engines, such as Google, even before any enhancements.
Delicieux comes with inbuilt shortcodes, which make the addition of elements to your website extremely easy. This theme comes with a social link on the header for better site and establishment publicity. You can attach social share widgets to your posts easily too. The thumbnail options that come with one of the best restaurant WordPress themes include slider, video, and static image.
Spoon is a super-responsive restaurant WordPress theme with the most exceptional features for catering, events, restaurants, clubs, coffee shops, pizza shop, bars, and food trucks. You may want to go for simplicity with a one-page demo or a more complex website with a plethora of pages with a multi-page demo. Since your visitors are vital, you have to remain in contact with them; Spoon allows you to do this by displaying your social links, address, business hours, phone number, and other vital information.
With this restaurant WordPress theme for online ordering, you receive unlimited food and drink menu pages and sections, each of which displays menu items from various menu categories. Spoon offers a post type for events, so your event entries are automatically sorted and displayed by date and removed when they’re past. The WooCommerce compatibility allows you to sell your items online. This restaurant WordPress theme on Themeforest facilitates the creation of elegant square box layouts with the included content boxes post type.
Never overlook the importance of fonts and colors on your website. Your visitors could get bored and disinterested if the colors are dull and the fonts too bland. Spoon helps you evade this with the 600+ Google Fonts from which you can choose. This theme comes with the Pretty Photo Lightbox, which automatically adds to images that link to the entire image. Spoon is 100% responsive and Retina ready.
Ginger is a contemporary theme and unarguably one of the most professional restaurant WordPress themes available on Themeforest. It has the incredible high-speed performance of the best restaurant WordPress themes and boasts top quality code and accessibility. Ginger’s SEO allows your visitors to view your pages and posts easily on top of the search engine results. You have more than 30 attractive SVG patterns to choose from, which are handy for the image overlays.
Apart from offering the use of an intuitive drag & drop page builder, this restaurant WordPress theme with Elementor also allows you to use the Gutenberg WordPress editor. Ginger boasts advanced design possibilities, including more than 20 decorative borders, 80+ seamless patterns, and 990+ Google fonts. The reservation system that comes with this restaurant WordPress theme for online ordering has an incredible array of features that make this kind of interaction with your customers straightforward.
Ginger supports a fantastic shop that is powered by WooCommerce. Among the shop, options include shipping, product management, payment gateway options, and analytics & reporting options. The blogging platform you receive with this theme is very extensive and facilitates various post formats, including standard, gallery, video, audio, quote, paginated, and password-protected posts. To stamp your identity more effectively on your website, you can upload logos to your website.
Eatery is a one-of-a-kind restaurant WordPress theme that’s created for cafés and restaurants. It comes with a responsive design perfect for showcasing a professional image of your business. You can easily customize your website while applying any of five unique theme skins, which are designed to suit a wide range of restaurants. You can show your users the best versions of your website since Eatery is fully responsive and mobile-friendly.
The plentiful shortcodes that come with this restaurant WordPress theme for online ordering allow you to add elements easily by using the easy input from the content toolbar. Customizing colors for your site is easy with the simple color picker that comes with Eatery. You can choose the most elegant fonts with the hundreds of Google fonts that come with this restaurant WordPress theme. By using the demo content that comes with it, you get to start quickly and easily.
Eatery is tested for cross-browser compatibility and works seamlessly with Chrome, Safari, Firefox, Opera, and Internet Explorer. You can choose the appearance of your site from 6 theme skins. The reservation form you get with this restaurant WordPress theme from Themeforest makes it a perfect choice for having clients who need dining tables and event venues.
You don’t have to go for an extremely complicated theme to have an outstanding website. Caverta is one of the best restaurant WordPress themes that you could choose to go with. It boasts beautiful typography that makes for elegant pages. You can use the refreshing WordPress block editor, Gutenberg, or use the intuitive drag & drop page builder for more flexibility. This restaurant WordPress theme with Elementor allows you to create pages from scratch or just customize the existing demos.
Caverta comes with many customization and layout options. You can choose your favorite homepage from 7 alternatives. You also have 5 different header styles with which you can mold your identity. You can opt to go with the sticky header, which serves as a constant reminder of your brand to your visitors as they navigate your site. The 9 menu page templates should come in handy as you display the meals you have on offer. Images are vital in the food business; you can use any of 4 elegant gallery page templates to showcase your mouth-watering meals.
You can use the multiple blog layouts to write content that engages your visitors, making them stay and view more of your content. Caverta comes with the Child Theme so that you can save previous retrievable versions of your website along with plugins and extensions.
Is your food business classy, delightful, and exquisite? Communicate this to your customers using Rosa restaurant WordPress themes. This theme is one of the most charming and gorgeous themes that you’re going to find. Make your customers fall in love with your establishment even before they taste your foods with Rosa.
Rosa gives you the freedom to customize your restaurant website as much as you want. Your website will accurately describe your quality. There are beautiful, customizable food menus that make the display of your lists attractive and comfortable. For a chic look, you can utilize some of the 600+ Google fonts available. With Live Customizer, you can make changes while observing their effects in realtime before you choose to save them.
Rosa has a custom shortcode that allows you to integrate your website with the Open Table System. Therefore, you enable reservations for tables with ease. With WooCommerce, you can sell anything from your site seamlessly.You can get the attention of your visitors with the captivating parallax scrolling with attractive image effects that come with this theme.
This theme is fully responsive on all devices and is mobile-ready. For further functionality, Rosa is translation ready and SEO optimized.
Barista is a powerful, creative, and beautiful restaurant WordPress themes for cafes, coffee shops, and bars. The features of this theme work impeccably to make your website exactly what you want it to be. You’ll convert your website into your primary source of customers in no time at all with Barista.
With this theme, you have a variety in 9 homepages. To import a demo, you click once with your mouse and Voila! You have a beautiful website. With more than 800 Google fonts at your disposal an incredible unlimited color options, your site will take on your ideal look. Visual Composer plugin allows you to review the effects of your changes on your website before choosing to apply them.
The theme allows you to create and customize a café menu to display all your products elegantly. Your visitors can easily make reservations since Barista will enable you to create an Open Table profile. The WooCommerce plugin makes shopping from your website effortless.
The theme comes will a well-documented user guide and fast, professional support to answer your questions. This theme is fully responsive on all devices and is mobile friendly. Barista is also speed and SEO optimized to make it easy for your visitors to find and navigate your website. You aren’t gambling with Barista. Be assured of excellent results.
Superfood is a specialized restaurant WordPress theme for organic and health food website. The theme is however compatible with any restaurant business, be it a coffee shop, an ice cream shop etc. With the trends in healthy nutrition growing more popular by the day, many health food businesses are in operation. Give your business and site the edge by using Superfood restaurant WordPress theme.
With drag & drop WPBakery Page Builder, you can customize every inch of your website to make it unique and beautiful. The theme has 12 stunning homepages, which you can customize as much as you want. The variety of header types makes space for further customization. More than 800 Google fonts and unlimited color options give you all the tools you need to make your site stylish and attractive.
Child Theme plugin implies that you can switch demos without affecting the content of your website. Superfood has social media widgets, which enable your visitors to share your content on Twitter, Instagram, and other social media outlets to increase traffic and profits. The theme also boasts a “back to top” button and very helpful shortcodes that make use of your site very straightforward.
Do you want your website to make your visitors hungry for your food? Choose Savory restaurant WordPress theme for your restaurant website. The features on this theme are going to have your visitors mouthwatering at your products.
WPBakery Page Builder is inbuilt to help you with customizing every element of your website easily. This inclusion saves you 46$. You can have video backgrounds for your pages or set image parallax displays. To beautify your pages further, you have access to Font Awesome and Font Elegant icon font packs, over 600 Google fonts and unlimited color schemes. You can choose between 5 customizable header layouts.
12 homepage examples come with food recipes blog pages where you can talk about healthy foods and display recipes. Social icons are available so that visitors can share what they find on your website via social media. Portfolio layouts are available where you can parade your works and show your visitors what you’re made of.
The inclusion of the Child theme plugin allows you to make changes to your demos without touching the website contents.If you want a theme that will showcase everything your restaurant business has to offer, choose Savory.
Dina is a clean, refined, stunning, efficient, and highly customizable WordPress multipurpose wordpress restaurant theme online ordering. This functionality is a result of an intuitive development process. The theme shows that the developer understands the needs of a restaurant website. Dina gives a restaurant owner everything they need for a profitable website.
This theme offers 5 distinct layouts to display your food menu with food description, food image, and price. What’s more, 3 header layouts accompany the menu layouts, namely, hamburger, classic, and center. 3 blog layouts allow you to post descriptions and advice regarding the food you sell in different attractive ways.
You can customize this theme fully, with more than 700 Google fonts and a wide range of color schemes. You can also upload custom logos and fonts. With Live Customizer, you can analyze the impact of the changes you make as you make them. Dina has a Child Theme option, which enables you to import demos without altering the contents of your posts and pages.
With a fully responsive design, this theme is compatible with all modern browsers. Your visitors will experience high loading speeds since the theme is speed optimized (with a 95% rating on Pingdom).Dina is translation ready and WPML compatible. The social media icons will facilitate the publicity of your brand. You have to try this theme.
If your business relates to cakes and bakery, you’ll love Bellaria a stellar restaurant theme. However, if your scope is different but still within the restaurant business, don’t worry; Bellaria has something for you as well. This theme has gorgeous elements designed to tease the appetites of your visitors and make them want your food badly.
For incorporation of all the elements of Bellaria, you can easily use the WPBakery Page builder. By simply dragging and dropping items onto pages, you can edit every part of this theme. This plugin helps you utilize the countless layout options at your disposal. With Visual Composer, you can create the most magnificent slides to attract potential clients.
With unlimited color variations as well as numerous Google fonts, you can shape your content to look beautiful and imposing. More than 20 inner pages are available for you to choose from and customize.
The sidebar generator helps you create sidebars for different pages to take on thematic looks to match the pages themselves. On the other hand, the shortcode generator facilitates the construction of shortcodes that make using the theme much more relaxed.
Numerous custom widgets give your visitors an easy time navigating and manipulating what they find on your site for your benefit.The numerous possibilities that come with Bellaria are waiting for you to explore them.
For a classy and polished look to your restaurant website, try Kudil Restaurant WordPress theme. This theme has a plethora of features that answer all your food-related website needs. Here is a one-stop theme to impress all your visitors.
To utilize the 2 demos that come with Kudil, you’ll have an incredibly easy time with drag and drop page builder. You can then create the pages you want in a matter of minutes. Visual Composer facilitates building and management of logos. The Slider Revolution plugin ensures that the slideshows you create are catchy and beautiful.
More than 800 Google web fonts and limitless color schemes are available so that you can produce unique pages and posts. Furthermore, Font Awesome icons will make your posts attractive and original.
The premium plugins that come with Kudil save you 101$! For ease of use, this theme has included more than 150 shortcode elements. With the integration of social sharing elements, you can share your ideas with the world with the help of your visitors.
This theme is SEO optimized and gives excellent results on search engines.With Contact Form 7, you can create contact forms for your website with easy to use options from the editor panel.
FoodBakery is the wordpress restaurant theme online ordering purposely created for single and multiple restaurant listings. Using this theme, you can build membership options for your visitors and handle membership packages comfortably. The numerous theme options and features make this theme one of a kind.
To make your site easy to use, you can use the drag and drop menu builder to formulate a highly functional menu. Talking of lists, you can create separate packages for members and display them on the admin menu. Here you can add payment gateways, review options etc.
FoodBakery has a social login feature that enables users to sign-up quickly and easily using their social media login details. This feature makes signing up for your website accessible, but the admin can deactivate it from the back end.
FoodBakery facilitates online orders and payments. A user can place an order online, receive a confirmation via email, and pay for the order. The WooCommerce plugin further facilitates this plugin. You can manage your online shop and conduct business seamlessly.You can choose to receive email alerts once a customer places an order. This feature makes keeping track of orders straightforward.
Delicious is a WordPress theme created for any business that falls within the restaurant industry. This theme is an attractive modern theme that is incredibly easy to use and highly customizable. The features that come with this theme make it one of the best.
For a personalized appearance, the theme comes with unlimited styles. The parallax feature is highly customizable to amaze your visitors with beautiful image effects. More than 30 custom pages are also available and are ready to use. You can switch between 4 premade skins to give your site more charm. There are more than 20 header and footer layouts to choose from as well as one page options for your pages.
Delicious comes with a menu and reservation plugin that saves you 29$. With the plugin, your visitors can make reservations if they see something they like. This theme comes along with WooCommerce plugin to facilitate e-commerce. With WooCommerce, you can set up an online shop complete with products, prices, and a shopping cart.
When editing your website, Vip offers an option of maintenance mode. If you haven’t used the theme before, video tutorials are available. This theme has ease of use and amazing results. Try it.
Osteria is one of the best WordPress restaurant theme that stands out of the crowd. The tailoring of this theme drives your website to achieve stratospheric results. Choosing this theme is unquestionable since it combines impressive features to catch the attention of your visitors and keep it.
Style Manager is a unique feature that allows you to utilize incredible style options. Live Customizer enables live previews of the changes you make on your website. The many fonts, color and layout options are easy to customize to achieve an entirely personal look.
Parallax scrolling is the perfect way to present your captivating story in an equally captivating manner. The smoothness of the parallax scrolling that comes with Osteria is otherworldly. The beauty of the presentation is unforgettable.
The shortcodes that come with this theme are incredibly helpful in editing the features and elements. You can use them to craft attractive menus quickly. With the Open Table system, you allow your potential clients to make reservations easily with you.This theme is 100% responsive and mobile-ready. It is also speed optimized to give you insane speeds on any device.
This theme is SEO friendly and produces clean websites. It is also translation ready; hence, it doesn’t limit your visitor scope. You have to give Osteria a shot to make a difference in your website.
Wherever your scope in the restaurant business lies, Floury Restaurant WordPress theme has you covered. So that your website can stand out from the many competitors, you need a theme that gives your portfolio a chance to shine. Floury is the very description of success, giving you an exceptional online presence.
You can use WPBakery to edit your website and turn it into a projection of your vision. With 8 homepage options, you are assured of a unique look, since you can change things up now and then. 18 blog layouts mean that you can write engaging, distinct blogs about the foods you offer with specialized advice to visitors. The 4 header options make sure that your posts will never grow monotonous. You can customize them as much as you deem fit.
More than 90 shortcodes make sure that your editing work is easy. Floury comes with a parallax effect which wows the visitors. The images you select to put here will further market your foods. There are more than 700 Google fonts to choose from for unique and beautiful posts. The limitless color ranges will appeal to your imagination.
The premium plugins that come with Floury save you 73$.Floury is fully responsive and is SEO optimized. It will offer everything you expect and more.
Gustavo is the most delicious WordPress grill, bar, and restaurant theme. With tasty features, you will fall in love with Gustavo. The elements within this theme have all you need to make your restaurant business a booming success.
You have access to WPBakery Page Builder. This premium drag and drop builder makes it easy to customize every inch of your website. Revolution Slider enables the creation of beautiful slideshows, to showcase your foods. You can customize your look with Google fonts and unlimited color range.
So that you can communicate your brand to your visitors, Gustavo comes with highly advanced (but easy to customize) blog settings. The blog styles are many with flexible layout options. Additionally, you have more than 20 post animation options at your discretion. You can choose to categorize your blogs as well. You can see the number of views for your blogs and allow your visitors to see related posts.
This theme is fully WooCommerce compatible. You can, therefore, customize your online shop to make purchases of your food easy for customers. MailChimp plugin ensures that you can communicate with those who subscribe with you. They stay updated with offers and pricing.If you want your restaurant to reflect your vision, Gustavo is one of the best options you can take.
You can create a professional and ultimately appealing restaurant website with the right theme. Royal Plate restaurant and catering WordPress theme is one of the handfuls few right themes. The functionality of this theme is unbelievable. It’s packed with many free plugins and features that make it worth your while.
Royal Plate has Content Maker plugin, a drag and drop page builder so that customization is child’s play. The Master Slider enables you to create the most amazing pages so that your visitors come to stay.
The user experience that comes with Royal Plate is unforgettable. You’ll have sticky navigation that makes browsing the site easy and fun. For comfort during customization, this theme has numerous Bootstrap elements (including a Bootstrap grid).
You can choose any of the Google font options and make your posts beautiful. To add to this look, you have many color options at your disposal. All you need to do is make a single click to import demo.
This best restaurant WordPress theme is fully responsive on all devices and is retina ready. Open Table plugin is available so that your visitors can make bookings with ease. Contact Form 7 plugin is also available so that you can create effective contact forms quickly.For a royal and professional look to your restaurant website, Royal Plate is a no-brainer.